Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.

Winning Strategies for the New Latin Markets

Business & Money

Simon, Francoise

Haar, Jerry

Robles, Fernando

Marketing & Sales

Ft Press

Detailed information and advice on such subjects as: recent and projected shifts in the American marketplace; promotional and pricing strategies; options and procedures in financing import agreements; transportation, storage, insurance; import procedures, liabilities, regulations; distribution channels. Annotation copyright Book News, Inc. Portland, Or.

Import Marketing: A Management Guide to Profitable Operations

Ortiz-Buonafina, Marta

Management & Leadership

Lexington Books

This book argues that three powerful symbiotic forces (globalization, competitiveness, and governability) are disrupting business in the 21st century, resulting in an impact on the economic and business environment far greater than the effects of any of these three individually. Both globalization and competitiveness are governed essentially by market forces that force the introduction of significant changes aimed at increasing efficiency so that a better use may be made of the advantages of globalization (i.e., the traditional “invisible” hand). Responsibility for bringing about these changes lies not only with the private sector but also with the government (i.e., the “visible” hand). Readers will find in this book an explanation of how globalization, competitiveness, and governability define the context of global business.

Globalization, Competitiveness, and Governability: The Three Disruptive Forces of Business in the 21st Century

Ernst, Ricardo

Economics

PALGRAVE~MACMILLAN

Review\n“A compelling, timely and masterfully written volume with a global reach…a must-read for firms large and small. Ernst and Haar have penned a thought-provoking, practical opus that takes ‘shared value’ to the next level.” 
―Alvaro Fernandez Garza, CEO, Alfa SAB de CV 
"The concept of M2W involves rethinking the business corporation. Ernst and Haar offer an illuminating analysis of how to build the foundation of socially-conscious enterprises following the principles of stakeholder involvement, fairness, and sustainability. It will open your eyes to a new conception of what the firm can do for society."\n―Mauro F. Guillén, Dean, Cambridge Judge Business School “An inspiring read about the role of businesses, governments, academe, and NGOs in the creation of an ecosystem where everyone is accountable and everyone wins. Ernst and Haar enhance the concept of shared value to a Me to We approach for real, private sector-led social change.”\n―Catalina Garcia, Global Director of Corporate Affairs, AB InBev\nShared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on “giving back” or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more. 
This book takes the concept of shared value to the next level, with the concept of “Me to We” (also abbreviated as “M2W”) and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity. Citing real cases and examples from multiple industries, the authors show that shared value promotes shareholder interests while serving as a successful business strategy. Chapters explore the emerging phenomenon of shared value, the shareholder-stakeholder comparisons, the role of government in the stakeholder environment, shared value as it related to competitiveness, and operational issues such as implementation, communication, and leadership in their relationship to shared value. 
Readers will find useful strategies of Me to We and its implementation by firms that have become leaders in their market. They will receive ideas and insights into business strategies that will overshadow CSR activities as a differentiation or brand development strategy of the past. 
Featuring interviews with corporate executives offering their perspectives on shared value, this book will discuss shared value within the context of business and society, competitiveness, and globalization.\nFrom the Back Cover\nShared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on “giving back” or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more. 
This book takes the concept of shared value to the next level, with the concept of “Me to We” (also abbreviated as “M2W”) and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity. Citing real cases and examples from multiple industries, the authors show that shared value promotes shareholder interests while serving as a successful business strategy. Chapters explore the emerging phenomenon of shared value, the shareholder-stakeholder comparisons, the role of government in the stakeholder environment, shared value as it related to competitiveness, and operational issues such as implementation, communication, and leadership in their relationship to shared value. 
Readers will find useful strategies of Me to We and its implementation by firms that have become leaders in their market. They will receive

From Me to We: How Shared Value Can Turn Companies Into Engines of Change

Business Culture

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