Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously. International Communications Strategy is about the opportunities and challenges this situation creates for PR practitioners. Effective cross-cultural communication requires knowledge of social media as well as an understanding of online and offline cultures. Moreover, communication practitioners are now expected to provide strategic advice and help executives engage with stakeholders in various parts of the world. Containing case studies of cross-cultural communication as well as information on alternative communication approaches, this book prepares practitioners to give strategic communication guidance to senior management or clients.

International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

Business & Money

Cambié, Silvia

Ooi, Yang-May

International

Kogan Page.

In Chinese tradition, women with tiny bound feet were desirable as wives and lovers, their delicate feet seen as objects of both status and sexual fetish. What can the ancient tradition of footbinding tell us about the role of women beneath the gaze of men and the relationship between mothers and daughters? Drawing on her own history, novelist and performer Yang-May creates a layered tapestry of meaning and exploration, deftly exploring themes of female desirability, identity and empowerment while giving the reader a compelling insight into her own incredible story.

Bound Feet Blues: A Life Told in Shoes

Biographies & Memoirs

Community & Culture

Urbane Publications

This is a timely collection of six diverse contemporary plays, being published within months of the opening of three plays by British East Asian playwrights in the UK, and a growing awareness in the mainstream press that East Asians in British theatre are under-represented. As Daniel York Loh writes: British East Asians were effectively side-lined in any debate on diversity in theatre where the general establishment view tends towards a binary black/white... which seems to exclude large swathes of the Asian continent. With a historical overview of the involvement of East Asians and those of Chinese descent in British theatre ranging over more than 200 years. With an introduction by academics Dr. Amanda Rogers and Dr. Ashley Thorpe which sets the plays into context and explores the hidden history of theatre from BEA theatre-makers. The seven plays in the anthology are: Bound Feet Blues by Yang-May Ooi The Last Days of Limehouse by Jeremy Tiang Conversations with my Unknown Mother by&nbsp;Lucy Chau Lai-Tuen Special Occasions by Amy Ng Jamaica Boy by Stephen Hoo Tango by Joel Tan The Fu Manchu Complex by Daniel York Loh

British East Asian Plays

Literature & Fiction

Tiang, Jeremy

Hoo, Stephen

Ng, Amy

Lai-Tuen, Lucy Chau

Tan, Joel

York Loh, Daniel

Dramas & Plays

Aurora Metro Press

The Flame Tree

Jasmine Lian left Malaysia behind when she was eighteen and won a place at Oxford. Since then she's led a golden life: youngest ever partner in one of the most prestigious law firms in London, poised for success in every area. Then one of her clients, construction firm Jordan Cardale, bids for the grandest, most visionary project in Asia: the futuristic Titiwangsa University, a complete town and campus in the rainforest-covered hills of Malaysia. Jordan Cardale wants to win that contract. By any means necessary. Jasmine, already struggling with the manetic hold of her native Malaysia, is forced to choose between old life and new, East and West, right and wrong. The Flame Tree offers a vivid snapshot of fast-developing Malaysia, of moral choices and a woman's search for her cultural identity.

Literary

Monsoon Books Pte. Ltd.

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Books by Ooi, Yang-May