The basic principles of researched-based strategic planning remain unchanged… However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals. Strategic Communications Planning for Public Relations and Marketing:
<ul>
<li>Features an updated and streamlined Strategic Communications Planning Matrix that follows each public through messages, strategies, and tactics. </li>
<li>Includes new chapters on creativity, social media, and responding to requests for proposals (RFPs).</li>
<li>
Is practical! Tips from the Pros, Matrix Applied, Strategy Briefs, and Mini Cases vignettes demonstrate how companies are applying strategic communications.</li>
</ul>

Strategic Communications Planning: For Effective Public Relations and Marketing

Business & Money

Wilson, Laurie J.

Ogden, Joseph D.

Marketing & Sales

Kendall/Hunt Pub. Co.

What does a company do when it stumbles upon the marketing plans of one of its toughest competitors? Why does a woman start embezzling funds from her firm after thirty-four honest years? How does a young father react when he realizes he forgot to report his taxable income from a private consulting project? Never before has trust been more questions or valued in business. The events leading to the accounting scandals and collapse of billion-dollar companies at the beginning of the twenty-first century forever changed the business landscape. Business with Integrity is a compilation of compelling speeches given at Brigham Young University about he role of character in modern business. Top CEO's and educators share their personal experiences and insights. This book is not only about learning from mistakes but also about preventing them. It's about deciding who you want to be. The stories and examples on these pages provide clear evidence that having integrity and succeeding in business are not contradictory but, in fact, complementary.

Business with Integrity

Murdock, J. Melody

Brigham Young University

The rapid advance of social and digital media technology has changed the landscape of communication and business entirely. One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business. Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E.

Strategic Communications for PR, Social Media and Marketing

Wilson, Christopher E.

See the best price to sell, buy, or rent books by Ogden, Joseph D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ogden, Joseph D.