This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.

Retailing: Integrated Retail Management

Business & Money

Ogden, James R.

Ogden, Denise T.

Industries

South-Western College Pub.

REA Real review, Real practice, Real results. An easier path to a college degree get college credits without the classes. CLEP Principles of Marketing Based on today’s official CLEP exam Are you prepared to excel on the CLEP? * Take the first practice test to discover what you know and what you should know * Set up a flexible study schedule by following our easy timeline * Use REA's advice to ready yourself for proper study and success Study what you need to know to pass the exam * The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more * Key tutorials enhance specific abilities needed on the test * Targeted drills increase comprehension and help organize study Practice for real * Create the closest experience to test-day conditions with 3 full-length practice tests * Chart your progress with full and detailed explanations of all answers * Boost your confidence with test-taking strategies and experienced advice Specially Written for Solo Test Preparation! REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree.

CLEP Principles of Marketing, 5th Ed. (REA) -The Best Test Prep for the CLEP Exam (CLEP Test Preparation)

Finch, James E.

Ogden MBA, Denise T.

Chatterjee Ph.D., Anindya

Marketing & Sales

Research & Education Association

Earn College Credit with REA's Test Prep for CLEP* Principles of Marketing Everything you need to pass the exam and get the college credit you deserve. CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass CLEP* exams and earn college credit while reducing their tuition costs. Our CLEP* test preps are perfect for adults returning to college (or attending for the first time), military service members, high-school graduates looking to earn college credit, or home-schooled students with knowledge that can translate into college credit. The CLEP* Principles of Marketing test prep assesses the skills tested on the official CLEP* exam. Our comprehensive review chapters cover: marketing concepts, theories, consumer behavior, product concepts, and more. The book includes two full-length practice tests. Each exam comes with detailed feedback on every question. We don't just say which answers are right-we explain why the other answer choices are wrong-so you can identify your strengths and weaknesses while building your skills. Both of the book's practice tests are also offered on our interactive TestWare CD and give you the added benefits of timed testing, automatic scoring, and diagnostic feedback. We help you zero in on the topics and types of questions that give you trouble now, so you'll succeed when it counts. REA is the acknowledged leader in CLEP* preparation, with the most extensive library of CLEP* titles available. Our test preps for CLEP* exams help you earn college credit, save on tuition, and get a college degree.

CLEP Principles of Marketing w/ CD-ROM (CLEP Test Preparation)

Test Preparation

CLEP

College & High School

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CLEP® Principles of Marketing Book + Online (CLEP Test Preparation)

Included in this book are three full-length practice exams which provide detailed explanations to all exam questions and are based on the most recently administered CLEP subject examination in Principles of Marketing. Also included is an extensive review of all the important facts, concepts, and theories of marketing that will be encountered on the exam. For adults who are planning to enroll in college and are looking to gain credit for Principles of Marketing.

CLEP Principles of Marketing (REA) -The Best Test Prep for the CLEP Exam (CLEP Test Preparation)

Management & Leadership

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Advertising Essentials (Essentials Study Guides)

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