<p>This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.</p>

Retailing: Integrated Retail Management

Business & Money

Ogden, James R.

Ogden, Denise T.

Industries

South-Western College Pub.

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Books by Ogden, Denise T.

See the best price to sell, buy, or rent books by Ogden, Denise T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Retailing: Integrated Retail Management