This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.

Competitive Marketing

O'Shaughnessey, John

Business & Money

Routledge

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Books by O'Shaughnessey, John

See the best price to sell, buy, or rent books by O'Shaughnessey, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Competitive Marketing