The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing. The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

The Age of Persuasion: How Marketing Ate Our Culture

Business & Money

O'Reilly, Terry

Tennant, Mike

Industries

Knopf Canada

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing. The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube. From the Hardcover edition.

Vintage Canada

This I Know: Marketing Lessons from Under the Influence

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

Simple and timeless tools for success and happiness
For more than eighty years, millions of people from Warren Buffett to Oprah Winfrey have benefited from the remarkable wisdom of Dale Carnegie. Intended as a basic sales primer, How to Win Friends and Influence People quickly exploded into an overnight success—selling more than fifteen million copies worldwide and becoming one of the most influential books of all time. 
With an enduring grasp of human nature, Dale Carnegie’s How to Win Friends and Influence People shows you how to be more persuasive and effective, a better leader and manager, and happier at home and at work.
This special new edition of the beloved classic includes an exclusive foreword by Terry O’Reilly.

How to Win Friends and Influence People

Carnegie, Dale.

Management & Leadership

Collins

My Best Mistake: Epic Fails and Silver Linings

The host of CBC Radio's Under the Influence, Terry O'Reilly, uncovers the surprising power of screwing up The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero's iconic green colour. NHL hall-of-famer Serge Savard's hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O'Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people's "mistakes" led to dramatic life changes--losing their jobs, their companies and often their credibility--only for them to discover new opportunities on the other shore. Other people's mistakes seemed minor, almost insignificant--until they led to a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives. The fear of failing often holds us back. My Best Mistake will change how you think about screwing up and will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

The host of CBC Radio's Under the Influence, Terry O'Reilly, uncovers the surprising power of screwing up The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero's iconic green colour. NHL hall-of-famer Serge Savard's hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O'Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people's "mistakes" led to dramatic life changes--losing their jobs, their companies and often their credibility--only for them to discover new opportunities on the other shore. Other people's mistakes seemed minor, almost insignificant--and yet they unexpectedly resulted in a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives. The fear of failing often holds us back. My Best Mistake will change the way you think about screwing up. It will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

David Bennett is a widower. He had a wonderful relationship with his wife, but now she's gone. He decides he's done with relationships -- he has no sex drive and no interest in life in general. Andy Barnes is a homeless man who often stands at the end of an exit ramp begging for help. For some unfathomable reason, David is always tempted to pick him up on his way home. One wretched night in December, fate intervenes and David finds himself bringing the man home and into his life. Much to his surprise, he begins to fall in love with this down and out young man. As love returns, David realizes he does have a reason to go on with life after all. Over the next few years, the two face life as a partnered gay couple with humor and courage. Each year brings with it happiness, tragedy, joy, and sorrow; the stuff life is made of. Along the way, the love the two share for each other helps them to overcome all obstacles and face all challenges.

David and Andrew Book 1: One Night in December

Literature & Fiction

CreateSpace Independent Publishing Platform

The Search for Soaring Hawk

Erotica

Two hours outside of Boise, Idaho, is a sign that reads "Welcome to Stallions and Studs." In the four stories corralled together in this collection, read about the cowboys who work the ranch and the men who come there to live out their cowboy fantasies. Riding, herding cattle, rodeoing along with moonlit trail rides, snuggling by a camp fire, and rolling around in the hay are just some of the activities available to the guests seeking to lasso themselves some cowboy fun. And for a few, if they're lucky, a whole lot more. Contains the stories: Shoulda Been a Cowboy -- Charlie Bradley, enthralled with cowboys, chooses a dude ranch for his summer vacation. There he meets Wade Connors who, in addition to being his riding instructor, romances Charlie as his playmate of the week. What happens when Charlie's weekends and he has to return home? Back in the Saddle Again -- Mack MacIntyre has left his life as a cowboy behind. For 35 years he's been a devoted husband, father, and businessman far from his roots in the west. One day that old life, in the form of Seth Buchanan, comes knocking on his door. Seth has a dream. Does Mack have the courage to share in it? Rodeo Cowboy -- Lex Cunningham and Trent Boxwood ride rodeo together. Lex hopes Trent's friendship can be turned to something more, but when he acts on signs that Trent is interested, Trent rebuffs him. Why? Will Trent overcome what stands between them? Reining In Rio -- The single life is just fine for Rio Cody. His motto is monogamy is monotony. However, at a local horse show he meets someone who may turn that notion inside out. But Mark Wembly is not at all Rio's type and is a pain in the butt to boot. Will Rio continue to ride alone, or will Mark rein him in?

Stallions and Studs: Gay Western Romance

A broken-hearted Ward Cartwright left town to join the army when his boyfriend Tyler Hughes turned his back on their love and married a woman. Ten years later, Tyler is a widower with two young boys, and Ward has returned home. He is hopeful he can re-establish his relationship with Tyler.Even though a decade has passed, Tyler still feels tied to the family-owned feed mill. He has folks depending on the mill for employment, there are his children to consider, they live in a small town, and ... But despite this, Tyler finds there are plenty of benefits to giving Ward a job in the mill -- lots of out-of-the-way places to explore Ward’s army-honed, muscular body.Just when Tyler resolves to live more openly with Ward, rumors begin to surface, not just at the mill, but at his sons’ school.Ward knows the upcoming battle is just as serious as anything he’s faced in Afghanistan. Instead of fighting for his country, the soldier is fighting for his lover’s heart. Will Ward finally emerge victorious, or will Tyler’s self-doubt and fear of prejudice win out again?

Welcome Home, Soldier

See the best price to sell, buy, or rent books by O'Reilly, Terry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by O'Reilly, Terry

See the best price to sell, buy, or rent books by O'Reilly, Terry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Age of Persuasion: How Marketing Ate Our Culture

The Age of Persuasion: How Marketing Ate Our Culture

This I Know: Marketing Lessons from Under the Influence

How to Win Friends and Influence People

My Best Mistake: Epic Fails and Silver Linings

My Best Mistake: Epic Fails and Silver Linings

David and Andrew Book 1: One Night in December

The Search for Soaring Hawk

Stallions and Studs: Gay Western Romance

Welcome Home, Soldier