Health Communication: Theoretical and Critical Perspectives

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text. This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

O'Neil, Ivy

Cross, Ruth

Davis, Sam

Health, Fitness & Dieting

Polity

Discover the world of divining the future in this enchanted, illustrated introduction to the magical art of fortune telling. Uncover your own inherent magical powers as you explore the mystical realm of divination. Learn to read the signs of what the future holds through introductory chapters and sample rituals using tarot and playing cards, tea leaves, runes, and more. Explore the future and expand your magical practice in this illustrated guide to these ancient arts.

Divination: A Little Introduction to Tarot, Runes, Tea Leaves, and More (RP Minis)

Religion & Spirituality

New Age & Spirituality

RP Minis

Explore the secrets of the stars in this beautiful, illustrated introduction to horoscopes and the signs of the zodiac.\nFrom Sun, Moon, and Rising Signs to the 12 Houses of a Natal Chart, there is untold wisdom embedded in the night sky. Covering all 12 signs of the zodiac -- Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, Pisces -- this enchanted introduction teaches readers the essential traits of each sign, the impact of planetary transits, and the essentials of understanding how to read a horoscope. Gain insight into your essential being and tap into the magic of the stars with this fully-illustrated map to your celestial self.

Astrology: A Little Introduction to the Stars, Planets, and Signs (RP Minis)

&#8203;All men must die. But these oracles are not men. This beautifully illustrated, insightful oracle deck channels the divining power of Westeros's fierce women, both honorable and wrathful: Arya Stark, Daenerys Targaryen, Rhaenyra Targaryen, Brienne of Tarth, Missandei, Alicent Hightower, Sansa Stark, Melisandre, Cersei Lannister, and more. &nbsp;&nbsp; <ul> <li>Gorgeously illustrated: Each of the 40 cards in this oracle deck is vibrantly illustrated with original artwork; let The Iconoclast (Rhaenyra Targaryen) inspire you to break the mold or The Warrior (Brienne of Tarth) demonstrate humility and grace--these and many more characters in this one-of-a-kind set celebrate the women who inhabit the world of&nbsp;Game of Thrones&nbsp;and&nbsp;House of the Dragon.</li> <li>Deluxe set: This set includes 40 full-color illustrated cards (3 x 5 inches), shrink wrapped and housed in a card sleeve; an 88-page, full-color illustrated paperback book (3 x 5 inches); and a keepsake magnetic closure box (3-1/2&nbsp;x&nbsp;5-3/8 inches).</li> <li>Fully illustrated oracle guidebook: This set includes a full-color illustrated companion book to the card deck, providing the symbolism behind each oracle and a dose of inspiration and guidance.</li> <li>Perfect gift: This beautiful oracle deck and book set is an ideal gift for the diehard&nbsp;Game of Thrones&nbsp;and&nbsp;House of the Dragon&nbsp;fan in your life.</li> <li>Officially licensed: An official&nbsp;Game of Thrones&nbsp;and&nbsp;House of the Dragon&nbsp;product.</li> </ul> &nbsp;&nbsp; A note on packaging:&nbsp;In order to help honor our planet and reduce waste, we have only shrink wrapped the interior cards, rather than the keepsake box.&nbsp;Please feel confident that your product is not defective or used.

Game of Thrones & House of the Dragon: Women of Westeros Oracle: A Deck and Guidebook of Warriors, Queens, Priestesses, and Dragonriders

Humor & Entertainment

Television

RP Studio

Digital Health Promotion: A Critical Introduction

Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health. Ivy O’Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O’Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values. Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.

Medical Books

Administration & Medicine Economics

Health promotion is a key mechanism in tackling the foremost health challenges faced by developing and developed nations. Covering key concepts, theory and practical aspects, this new edition continues to focus on the themes central to health promotion practice worldwide. Social determinants, equality and equity, policy and health, working in partnerships, sustainability, evaluation and evidence-based practice are detailed, and the critical application of health promotion to practice is outlined throughout the book. Beginning with the foundations of this important area, in this new edition the authors then place greater emphasis on the role of power within health and communities. Drawing upon international settings and teaching experience in the global North and South, it finishes with a summary of the future directions of professional health promotion practice. Placing a strong emphasis on a global context, this book provides an accessible and engaging resource for postgraduate students of health promotion, public health nursing and related subjects, health practitioners and NGOs. Key Points: <ul> <li>Focus on the social model of health within a global context</li> <li>Specific focus on health promotion rather than public health</li> <li>Full color, student-friendly design</li> </ul>

Health Promotion: Global Principles and Practice

Woodall, James

Warwick-Booth, Louise

Foster, Sally

Rowlands, Simon

CABI

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Books by O'Neil, Ivy