The Short Guide to Criminal Justice provides a comprehensive, yet concise, introduction to the current state of the criminal justice system in the United Kingdom—a subject often subsumed in larger discussions of crime and criminology. Avoiding an overtly legalistic or philosophical approach, Lisa Jayne O’Malley and Sharon Elizabeth Grace offer an accessible entry point for students and researchers across disciplines who seek to better understand a range of key criminal justice issues. Also exploring the experience of criminal justice in relation to inequality, a subject of increasing urgency both in the United Kingdom and internationally, this book serves as a foundation for further investigation and discussion.

The Short Guide to Criminal Justice (Short Guides)

Politics & Social Sciences

O'Malley, Lisa

Grace, Sharon

Social Sciences

Policy Press

<p>Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practiotioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses. Exploring Direct and Relationship Marketing 2/e examines the theory of direct marketing and provides a clear and comprehensive understanding of the issues such as the strategic impact of direct marketing, the sources and use of data that operationalises relationship programmes, the use of interactive media for acquisition, retention and loyalty strategies the impact of technology and implications for organisations and customers of new relational models of interaction. The straightforward and direct writing style along with a wealth of contemporary examples and case studies brings the theory alive. The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examining the role and nature of conventional and new marketing research methods Part 3 analyses the nature of relationship marketing that the new data-informed marketing brings, to both organisation-customer interaction and organisation-organisation interaction, as well as investigating the recent phenonem of Customer Relationship Marketing (CRM) and Knowledge Management Part 4 explores media and messages for relational interaction, with particular attention paid to the Internet</p>

Exploring Direct and Customer Relationship Marketing

Business & Money

Evans, Martin

Patterson, Maurice

Marketing & Sales

Cengage Learning Business Press

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