In this quick and ACTIONABLE read, Everett and John show you how to position yourself as the expert in your field and dominate your market using inexpensive online video marketing? We aren't talking expensive, perhaps boring commercials run on television, or maybe infomercials run late at night on odd cable television channels. In fact, these gimmicks are nothing like the video marketing that you'll learn about in this book. This is a book of "guerrilla marketing" tactics, designed to help you stand head and shoulders above the crowd. People want to do business with experts, and John and Everett are the experts at making people experts!The traditional video marketing that often comes to mind is extremely expensive, very time consuming and is of mostly a shotgun nature. With that marketing method, one just casts videos out on television and cable programs, hoping that someone will watch and act. This is a very expensive way to go.The video marketing that you'll learn about in this book is something entirely different. Instead, video marketing is simply taking a series of inexpensive, brief, but well-crafted videos and placing them strategically online in order to direct business and interest to your website and your brand.These videos will take advantage of people's curiosity, interest and desire to learn new information. In this way, you can bring prospective customers into a sales funnel and develop a relationship with them, so that they begin to know you, like you and trust you. As a result, they will be more and more likely do business with you. Instead of people being barraged with advertisements, you're going to provide them with information. Instead of telling them to come and buy from you, you're going to show your expertise. It can actually be accomplished in a number of different ways, but what's important is it is inexpensive and easy, and the client or prospect will be attracted to your brand or website. Those are the key components that will cause people to know you, like you and trust you. Thus, they become more and more familiar with your brand and your expertise. They are automatically attracted to your business or brand. That is video marketing in a nutshell. Now, how do you do this best? Read the book and learn!

The Video Tractor Beam: Dominate Your Field and Attract New Clients and Customers with Online Video

Business & Money

O'Keefe, Everett

Riding, John

Marketing & Sales

CreateSpace Independent Publishing Platform

Though the world doesn’t know it yet, it has never been easier to publish a book. The development of e-books and print-on-demand technology allow us all to get our message in print. But how do you make money with your book? 
 Everett O’Keefe and Jenn Foster, both multi-international bestselling authors, share their best strategies for profiting with a book. Inside these pages, you will learn how to do all this with your book:
<ul>
<li>Leverage your book for “expert status” in the eyes of your prospects and peers</li>
<li>Sell your books online and off</li>
<li>Maximize trade-show results</li>
<li>Develop business leads</li>
<li>Get past “gatekeepers” to meet key decision makers</li>
<li>Gain media attention and recognition</li>
<li>Pre-launch your book to develop “buzz” around you and your book</li>
<li>Increase your fees and profit margins</li>
<li>…and much much more!</li>
</ul>
Inside you will learn more than twenty strategies to make money with your book. Some of them involve book sales while others involve leveraging you book for greater profit. All are actionable and can be put into motion today!

Books To Bucks: The Top 20 Ways to Make Money From Your Book (even if you haven't written it yet)

Foster, Jenn

Economics

The Power of the Published: How Rapidly Authoring a Book Can Ignite Your Business and Your Life

For thousands of years, we have revered authors. From Homer to the writers of today, we reserve a special place in our hearts for those who have accomplished what few ever will. Books themselves have a mystique about them, for they are the age-old receptacles of our collective wisdom. There is power in a book! Why not put this unique power to work for you? In The Power of the Published, you will discover the unique and wondrous powers of a book and how to put these powers to work for you! You will learn how a book can: -Give you authority and expert status -Quickly convert prospects to clients -Equip you for speaking and media opportunities -Give you access to clientele you might not otherwise reach -Attract the right clients...and repel the wrong ones -Train your clients to be better clients -And much more! No medium is more powerful or enduring than a book. And no tool or strategy can do more for your business or organization than the writing of a book. In these pages, you will experience the power of books and also learn how you can quickly put authorship to work for you. It is time for you to experience The Power of the Published!

Business Development & Entrepreneurship

Ignite Press

Career Concepts Inc

For thousands of years, we have revered authors. From Homer to the writers of today, we reserve a special place in our hearts for those who have accomplished what few ever will. Books themselves have a mystique about them, for they are the age-old receptacles of our collective wisdom. There is power in a book! 
Why not put this unique power to work for you?
In The Power of the Published, you will discover the unique and wondrous powers of a book and how to put these powers to work for you! You will learn how a book can: <ul>
<li>Give you authority and expert status</li> <li>Quickly convert prospects to clients</li> <li>Equip you for speaking and media opportunities</li> <li>Give you access to clientele you might not otherwise reach</li> <li>Attract the right clients...and repel the wrong ones</li> <li>Train your clients to be better clients</li> <li>And much more!</li> </ul>
No medium is more powerful or enduring than a book. And no tool or strategy can do more for your business or organization than the writing of a book. In these pages, you will experience the power of books and also learn how you can quickly put authorship to work for you. It is time for you to experience The Power of the Published!

My New Book: The Upcoming Message That Will Change the World!

Fyock, Cathy

Industries

Cathy Fyock

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