Consistent return business from a solid client base is vital for any organization to enjoy steady growth and maximum profit. Now marketing expert Nykiel presents a detailed guide for all managers interested in creating a profitable, recession-proof customer base.

Keep Cust Gd Time/bad

Nykiel, Ronald A.

Business & Money

Berkley Trade

Describes ten steps to providing quality service, and stresses the importance of the point of encounter between a business and its customers

You Can't Lose

Management & Leadership

Marketing in the Hospitality Industry

Industries

Van Nostrand-Reinhold

How-To, Business, Customer Service

You Can't Lose If the Customer Wins

Longmeadow Pr.

Keeping Customers in Good Times and Bad

Author describes how to give the best customer service.

You Can't Lose If the Customer Wins: Ten Steps to Service Success

Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

Chon, Kaye Sung

Jascolt, Elizabeth

Routledge

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: 
<ul>
<li>how to enhance your city’s overall environment </li>
<li>how to broaden your city’s economic base while providing for new revenues </li>
<li>how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays </li>
<li>how to effectively market your city’s resources for tourism </li>
<li>how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.</li>
</ul>

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: 
<ul>
<li> the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you </li>
<li> the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! </li>
<li> the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. </li>
<li> key checklists and 13 sample work forms that will help you formulate your plan </li>
<li> and much more!</li>
</ul>Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Stevens, Robert E.

Loudon, David L.

See the best price to sell, buy, or rent books by Nykiel, Ronald A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Nykiel, Ronald A.

See the best price to sell, buy, or rent books by Nykiel, Ronald A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Keep Cust Gd Time/bad

You Can't Lose

Marketing in the Hospitality Industry

You Can't Lose If the Customer Wins

Keeping Customers in Good Times and Bad

You Can't Lose If the Customer Wins: Ten Steps to Service Success

Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan