In a groundbreaking call to arms, Fifty Plus takes an important look at the seventy-eight million strong American baby boomer revolution. From age 50+ on up, Americans are now refusing to rock away their retirement and are actively changing the face of aging in America. The Boomers are no strangers to the gym, voting booth, online investing sites, or even management of their 401(k)s. They're joining an already on the go group of Americans 50+ who are leaving their mark. Bill Novelli, CEO of AARP, knows firsthand that 50+ Americans are actively seizing the day by:
Transforming health care by demanding quality care, lower pharmaceutical costs, and engaging in healthy lifestyles and preventive care
Creating a secure retirement by advance personal finance planning and working on Social Security solvency for all
Revolutionizing the workplace to benefit not only Boomers but their colleagues
Building livable communities with improved housing, transportation, and services, allowing all Americans to age in place
Developing innovative and affordable products and services to add value to 50+ live
Advocating for causes that will create a lasting legacy so we can leave the world a better place
By igniting a 21st century revolution to make a better, stronger America, Bill Novelli knows, if you're 50+: The best is yet to come.

Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life

Novelli, Bill

Workman, Boe

Health, Fitness & Dieting

St. Martin's: Griffin

50+ is a call to arms. It's a groundbreaking look at the revolution that's going on right now among seventy-eight million American baby boomers. From age 50+ on up, Americans are refusing to rock away their retirement. They're starting new careers, rallying for causes close to their hearts, raising grandchildren, becoming more active in their communities, and, above all else, changing the face of aging in America. Bill Novelli, CEO of AARP, knows that with the largest generation of Americans ever recorded nearing traditional retirement age, this revolution is changing the way 50+ Americans live their lives. The boomers have vast technological expertise, are actively involved in maintaining a healthy lifestyle, have been politically active throughout their lives, and are comfortable managing their own finances. They're no strangers to the gym, the voting booth, online investing sites, or the day-to-day management of their 401(k)s, and they're joining an already active and savvy group of Americans 50+ and beyond who are determined to leave their mark on the world. Novelli knows that there's strength in numbers and that 50+ Americans can seize the day by: --Working to transform health care not only by demanding quality care and lower pharmaceutical costs, but also by engaging in healthy lifestyles and preventive care --Creating a secure retirement by planning personal finances well in advance and working to make Social Security solvent for all Americans --Revolutionizing the workplace so those of us who want or need to continue working can do so in a way that benefits everyone. --Building livable communities with improved housing, transportation, and services, allowing all Americans to age in place. --Changing the marketplace by driving the development of innovative products and services that add value to 50+ lives, and using collective purchasing power to make them affordable --Advocating for causes that will really make a difference --Creating a lasting legacy so we can leave the world a better place than we found it. By discovering the possibilities that lie within all of us, we can ignite a twenty-first-century revolution to make America better and stronger. If you're 50+, Bill Novelli has a message for you: The best is yet to come.

50+: Igniting a Revolution to Reinvent America

St.Martin's Press

Calls for members of the baby boom generation to use their influence and numbers to transform the lives of all Americans for the better by changing the retirement years into ones filled with productivity, growth, and influence on every aspect of life.

Self-Help

Success

Thorndike Pr

An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people--and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are--or can be inspired by Novelli's story to make the leap to somewhere they can.

Good Business: The Talk, Fight, Win Way to Change the World

Biographies & Memoirs

Professionals & Academics

Johns Hopkins University Press

Your organization needs older workers more than ever: They transfer knowledge between generations, transmit your company's values to new hires, make excellent mentors for younger employees, and provide a "just in time" workforce for special projects. Yet more of these workers are reporting to people younger than they are. This presents unfamiliar challenges that--if ignored--can prevent you from attracting, retaining, and engaging older employees. In Managing the Older Worker, Peter Cappelli and William Novelli explain how companies and younger managers can maximize the value provided by older workers. The key? Recognize that boomers' needs differ from younger generations - and adapt your management practices accordingly. For instance: · Lead with mission: As employees age, they become more altruistic. Emphasize the positive impact of older workers' efforts on the world around them. · Forge social connections: Many older employees keep working to maintain social relationships. Offer tasks that require interaction with others. · Provide different benefits: Tailor benefits--such as elder-care insurance programs or discount medication--to older workers' interests. Drawing on research in management, psychology, and other disciplines, Managing the Older Worker reveals who your older workers are, what they want, and how to manage them for maximum value.

Managing the Older Worker: How to Prepare for the New Organizational Order

Business & Money

Cappelli, Peter

Human Resources

Harvard Business Review Press

Bill Novelli doesn't believe that retirement has to mean rocking one's way into the sunset. As the head of the strongest organization of retired people in the world, the AARP, Novelli believes that retirement can be a time of action and influence rather than one of illness and decline. In this inspiring book, Bill Novelli will speak to the growing number of Americans age 50 and older about what they can do to shape the national debate about aging and influence government policy towards retirees. For a long time, many of the government forces in Washington have hoped to divide the nation along various lines and one of those dividing lines is age. Against this "divide and conquer" mentality, Novelli will argue that the common, shared experience of aging will serve not to divide the US, but to unite it. And the united tide of change is potentially enormous: When the Baby Boomer generation ages to the 50- year mark, they will create the largest group of retirees in the history of the country, solidifying a powerful constituency for major change in ways beneficial to the entire nation. Novelli believes that this group is capable of just about anything. 50+ is a rallying cry for an aging America by a man who knows how to get the job done.

History

MacMillan Audio

See the best price to sell, buy, or rent books by Novelli, Bill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Novelli, Bill

See the best price to sell, buy, or rent books by Novelli, Bill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life

50+: Igniting a Revolution to Reinvent America

50+: Igniting a Revolution to Reinvent America

Good Business: The Talk, Fight, Win Way to Change the World

Managing the Older Worker: How to Prepare for the New Organizational Order

50+: Igniting a Revolution to Reinvent America