Designing Interactive Strategy: From Value Chain to Value Constellation

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

Business & Money

NORMANN

Rafael Ramírez

Management & Leadership

John Wiley&Sons, Inc.

See the best price to sell, buy, or rent books by NORMANN. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by NORMANN

See the best price to sell, buy, or rent books by NORMANN. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Designing Interactive Strategy: From Value Chain to Value Constellation