<p>This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases. While remaining true to the book's original purpose, the second edition forges ahead with coverage of recent advances in technology and changes in the law that have a direct bearing on significant public relations issues. Written for easy reading and comprehension, the text features pedagogy to support its "nuts and bolts" approach.</p>

Public Relations Writing and Media Techniques

Business & Money

Wilcox, Dennis L.

Nolte, Lawrence W.

Marketing & Sales

HarperCollins, Publishers

Fundamentals of public relations: Professional guidelines, concepts, and integrations (Pergamon management and business series, PMBS-4)

Management & Leadership

Pergamon Press

<p>Public Relations Writing And Media Techniques</p>

Literature & Fiction

Longman Pub. Group

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Books by Nolte, Lawrence W.