Arabic-English Thematic Lexicon

The Arabic-English Thematic Lexicon is an invaluable resource for all learners of Arabic. It contains some 8,000 entries, arranged into themes, including flora and fauna, food and drink, the human body, health care, the family, housing, clothing, education, IT, sports, politics, economics and commerce, the law, media, language, geography, travel, religion, arts, science, and natural resources. Three appendices cover the names of Arab and selected non-Arab regions, countries and capitals, and international organizations. The entries in the Lexicon have been drawn from an extensive corpus of contemporary Standard Arabic vocabulary, based on authentic sources. In addition to verbs, nouns and adjectives, the Lexicon includes phrases and commonly used collocations, providing users with the necessary vocabulary in order to communicate effectively and confidently in both written and spoken standard Arabic. The Lexicon provides an indispensable complement to Arabic grammar instruction and also serves as a useful reference guide for all Arabic language users.

Reference

Newman, Daniel L.

Dictionaries & Thesauruses

Routledge

Arabic-English-Arabic-English Translation: Issues and Strategies

Arabic-English-ArabicTranslation: Issues and Strategies is an accessible coursebook for students and practitioners of Arabic-English-Arabic translation. Focusing on the key issues and topics affecting the field, it offers informed guidance on the most effective methods to deal with such problems, enabling users to develop deeper insights and enhance their translation skills.   Key features include:   A focus on Arabic-English translation in both directions, preparing students for the real-life experiences of practitioners in the field   In-depth discussion of the core issues of phraseology, language variation and translation, legal translation and translation technology in Arabic and English translation    Authentic sample texts in each chapter, taken from a variety of sources from across the Arabic-speaking world to provide snapshots of real-life language use   Source texts followed by examples of possible translation strategies, with extensive commentaries, to showcase the best translation practices and methodologies   A range of supporting exercises to enable students to practise their newly acquired knowledge and skills   Inclusion of a wide range of themes covering both linguistic and genre issues, offering multidimensional perspectives and depth and breadth in learning   List of recommended readings and resources for each of the topics under discussion   Comprehensive glossary and bibliography at the back of the book.    Lucid and practical in its approach, Arabic-English-Arabic Translation: Issues and Strategies will be an indispensable resource for intermediate to advanced students of Arabic. It will also be of great interest to professional translators working in Arabic-English-Arabic translation.

Husni, Ronak

Foreign Language Study & Reference

Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing's role has always been about creating customers, and like the buyer's journey, this role has changed dramatically. We are now tasked with including customers in developing products that adapt to their demands. From direct marketing to social media to content marketing to online influence, every facet of business communication is changing. The role of Marketing is expanding, and along with it, best practices must be transformed. Today's marketer must understand the vast number of channels through which businesses communicate with their customers. They must also understand how to build meaningful relationships with consumers to spread awareness, build brand affinity, maximize word of mouth and drive external influence. The end goal is to create not just a customer, but also an advocate who becomes a purveyor of your brand. This book will help you: * Better understand the seismic shift in marketing that has taken place over the past 20 years. * See clearly the opportunity to achieve marketing ROI rather than chasing meaningless metrics. * Learn what brands are doing to achieve community and build loyal customers who spread their brand promise. * Learn what brands really need to consider when investing in social media programs, and where you may have been misled. * Build confidence that your marketing strategy aligns with the trends taking place in traditional and digital marketing. Marketers must evolve, because marketing, as we know it, is doomed. But it isn't too late; in fact, you are in exactly the right place to start your journey into the future of marketing.

Evolve: Marketing (^as we know it) is Doomed

Business & Money

Jones, Hessie E

Marketing & Sales

Broadsuite, Inc.

The A to Z highlights common translation pitfalls within a bidirectional approach, addressing issues relating to both Arabic–English and English–Arabic translation. Each translation problem is carefully contextualized and illustrated with authentic examples drawn from contemporary literature and the media. The alphabetical arrangement of the entries ensures ease of use both as a manual and as a reference work.
Ronak Husni is head of Arabic and Translation Studies and professor of Arabic studies at the American University of Sharjah, UAE.
Daniel L. Newman is professor of Arabic and course director of the MA in Arabic–English Translation and Interpreting at the University of Durham, United Kingdom.

A to Z of Arabic-English-Arabic Translation

Saqi Books

The Arabic/English Thematic Lexicon

Imagine a world where you never had to sell anything... Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout: "I'll take it!" What if I told you this is already happening? Albeit selling isn't quite that simple. And the customers aren't really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved. This leaves us all to ask, how? In the "The New Rules of Customer Engagement" you will: • Gain clarity on how the information age is a driving force for businesses to embrace social, mobile and content marketing • Learn the importance of P2P over traditional B2B and B2C - and specifically how our perspective is driven from all our experiences as consumers • Better understand how to leverage consumer knowledge to drive innovation within the customer environment • Learn how to build an engaged business network that leads to customer advocacy and huge business growth through word-of-mouth referrals and online testimonials • Be motivated to consider the importance of building a customer-centric business from top to bottom that yields goodwill and dramatically improved business outcomes "The New Rules of Customer Engagement | 6 Trends Transforming the Way We Sell" is a must read for C-level executives, business and franchise owners, middle-level managers - and those with a passion for leading their business to success... through engagement.

The New Rules of Customer Engagement: 6 Trends Reinventing the Way We Sell

See the best price to sell, buy, or rent books by Newman, Daniel L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Newman, Daniel L.

See the best price to sell, buy, or rent books by Newman, Daniel L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Arabic-English Thematic Lexicon

Arabic-English Thematic Lexicon

Arabic-English-Arabic-English Translation: Issues and Strategies

Evolve: Marketing (^as we know it) is Doomed

A to Z of Arabic-English-Arabic Translation

The Arabic/English Thematic Lexicon

The Arabic/English Thematic Lexicon

The New Rules of Customer Engagement: 6 Trends Reinventing the Way We Sell