This hands-on manual provides Latinas with the tools they need to succeed at work by examining some of the societal and cultural obstacles that hinder their progress.
Despite being 20 million strong, Latinas represent America's most undervalued human resource. This career guide is the only one of its kind to focus specifically on empowering the working women of the Latina community to embrace success and build skills for workplace advancement.
The Latina's Guide to Success in the Workplace explores the complexity of the Hispanic/Latino identity and the impact of this culture on professional mobility. The author asserts that there are five obstacles which Latinas confront within their own belief system: the idea that women do not need an education; the assumption that the needs of men come first; a belief that it is sinful to desire money; the opinion that Latinas should not be ambitious; and the mindset that successful women in the United States lose their femininity. Throughout the book, up-to-date research, case studies, and inspirational interviews offer strategies for overcoming the cultural factors that limit Latinas and providing a roadmap for achieving success.
 • Case studies that illustrate inspirational stories of Latina women
• A list of recommended behaviors for becoming successful at work
• Practical tips and techniques for creating a career path
• Interviews with some of the most successful Latinas in the United States

The Latina's Guide to Success in the Workplace

Business & Money

Nevaer, Louis E.V.

Guilbault, Rose Castillo

Business Culture

Praeger

This insightful analysis of the first 10 years of the North American Free Trade Agreement (NAFTA) offers a valuable assessment of the opportunities - as well as the potential perils - that lie ahead. Nevaer presents five industries (construction, financial services, energy, education, and environmental) with significant opportunities for growth in NAFTA's second decade and strategies to realize their potential. As NAFTA moves into its second decade, corporate America must take measure of the $1 trillion in market opportunities. Detailing NAFTA's past impact on and future potential for the North American neighbors, this book provides an excellent tool for developing and implementing corporate strategies as the North American economies integrate more fully during NAFTA's second decade.

NAFTA'S Second Decade: Assessing Opportunities in the Mexican and Canadian Markets

Economics

Cengage Learning'

The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.

Biography & History

Routledge

Finance

The authors examine the reasons for the problems currently afflicting corporate America, particularly the loss of global competitive advantage, and review the track record of traditional strategic planning and portfolio management. The problems of recent years, they demonstrate, have been caused when managers neglect to consider the current economic environment when developing strategic plans. They go on to offer a systematic approach to addressing the structural problems of traditional portfolio planning and present concrete proposals for generating increased business, establishing horizontal relationships, increasing commitment through long-term planning, and incorporating prevailing economic conditions into the business plan. Finally, the authors present a workable management system for the implementation of portfolio strategies in turbulent economic times that focuses on optimal use of corporate resources. Numerous case studies and figures reinforce points made in the text.

The Management of Corporate Business Units: Portfolio Strategies for Turbulent Times

Deck, Steven

Investing

The unprecedented global economic growth of recent decades is closely tied to the trading relations that have developed in the postwar period. The authors of The Protectionist Threat to Corporate America explore the potential impact of protectionism on these relationships, arguing that trade barriers pose a danger not only to U.S. economic growth but to world trade as a whole. Gearing their discussion to the needs of the business community, they offer a clear, systematic explanation of the underlying principles that govern international trade, the consequences of protectionism, and practical strategies for developing effective competition.
The first four chapters examine the nature of trade, the power relations that influence it, and the dilemma created by trade deficits, monetary instability, and declining competitiveness. In the next section, Nevaer and Deck outline a four-point program designed to reverse the slippage in productivity and competitiveness that has eroded America's economic position in the world community. They present guidelines for creating a competitive advantage, maximizing strengths, utilizing a more dynamic management style, and harnessing the benefits of economies of scale and scope. In case studies of industries in the service sector and the high-tech field, Nevaer and Deck show how a competitive edge can be achieved by identifying opportunities and developing sound strategies for exploiting them. An important working tool for corporate managers, this book will enable business people to see beyond current political rhetoric and make realistic decisions on some of the most fundamental issues affecting the nation's economy.

The Protectionist Threat to Corporate America: The U.S. Trade Deficit and Management Responses

International

"If I were, upon dying, to come back as a ghost, I can think of no more beautiful a city to haunt than Mérida" - Carlos Fuentes. What is it about the story of a haunting that appeals to our nature? What is it about Mérida, with its history dating back to the 16th century when it was an isolated city in New Spain's Yucatán peninsula, that is so haunting and haunted? Why does it offer a rich history from which to draw out the ghosts that live here, some of which date back to when the Maya ruled in all their glory? There is, of course, a natural human fascination with ghost stories. In this collection the author has assembled some of the most captivating accounts of the ghosts, spirits and souls that inhabit Mexico's most haunted city. This full-color book offers the contemporary reader a fascinating insight into the lives-and afterlives-of some of the more intriguing characters to inhabit Mérida. With riveting accounts of these tales of terror, Mérida now has an authoritative book that tells the stories of the haunted places and the hauntings that characterize this most enchanting city in Mexico. Organized by neighborhood, the stories are told in a manner conducive to self-guided walking tours, with full addresses at the end of each story to facilitate the wandering of a curious pedestrian. Whether the hauntings are by dead Maya sacrificial virgins, lesbian suicides, disappeared Narcos, or vengeful mistresses, this book, in full color, is filled with exciting insights into the breathtaking diversity and exuberance of Mérida's paranormal history.

The Ghosts of Merida: Thrilling Accounts of Souls, Spirits, and Ghosts of Mexico's Most Haunted City

History

Americas

Hispanic Economics

There are no miracles in Latin America, says international consultant Louis Nevaer―only opportunities―and with economic integration well underway, these opportunities are more promising than ever for U.S. businesses. Trade barriers fell at the Summit of the Americas, and even the Mexican meltdown failed to dim the Latin American promise. How U.S. businesses can participate in these processes of democratization and liberalization in Latin America is the subject of Dr. Nevaer's wide-ranging discussion. With attention not only to economic and trade considerations, but also to social, political, and cultural events and characteristics of the Latin American business scene, Dr. Nevaer provides readers with unusually rich up-to-date insights into how business is done there and how U.S. businesspeople can do it. This is important reading for corporate management at all levels, economists, international bankers and investors, and for their colleagues in the academic community who share their interests.
Dr. Nevaer starts with a general discussion of American business and business people in Latin America, and then puts the Latin American business scene in historical perspective. He looks the same way at the Mexican meltdown, focusing not only on Mexico's recovery, but on the residual social and economic problems as well. He then discusses strategies for turbulent markets throughout Latin America, Central America, and the Caribbean Basin Nations, with fascinating insights into the things that U.S. businesspeople can―and cannot―expect in their day-to-day interactions with their Latin American counterparts. Of special interest are the fourteen appendices. Together they provide a detailed list of sources for business information―an easily accessed guide that executives with special needs and concerns will find essential, and which will also be of help to scholars and academic researchers.

New Business Opportunities in Latin America: Trade and Investment After the Mexican Meltdown

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years--the changing mores and how they shaped not only the GAP but mass-merchandising itself worldwide.
From a single store in San Francisco in 1969, the Gap, which grew to include Banana Republic and Old Navy, was soon operating more than 3,800 stores with worldwide sales approaching $15 billion. Gap's traditional constituency-- Generation Y--could not be less interested. Gap kids and Baby Gap don't even register a blip on the radar screen. Nevaer shows how all this came about. He describes how the Gap's success in the last quarter of the 20th century parallels the development of consumerism in the United States. He shows how its ability to bridge generations holds lessons for others in corporate America. He also shows why the Gap's history can be seen as a reflection of America's, how it ran on the same track with the country's social mores, particularly in the rise of the antifashion revolution and the proliferation of gay aesthetics. Nevaer's book is a stunning achievement, a true and lasting examination of why we wear what we wear and of the industry that makes it happen.

Into--and Out of--The GAP: A Cautionary Account of an American Retailer

Hispanics make up the largest and fastest-growing minority group in the United States. Organizations that don’t know how to make them feel comfortable, recognized, and rewarded risk losing access to this important source of talent and innovation. Drawing on his own ethnic background and years of experience as director of the organization Hispanic Economics, Louis Nevaer identifies elements unique to the Hispanic worldview that often result in behaviors, beliefs, and expectations very different from, and sometimes seemingly at odds with, those of non-Hispanics. He also describes differences within the Hispanic community—such as between U.S.-born and immigrant Hispanics, and between people from different parts of the Hispanic world—that have a huge, and often unrecognized, impact on how workers interact with each other as well as with non-Hispanics. Through a wealth of examples, Nevaer shows how to develop Hispanic-friendly approaches to every aspect of the modern workplace, from recruitment, retention, and evaluation to training, mentoring, and labor relations.

Managing Hispanic and Latino Employees: A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group

Management & Leadership

Berrett-Koehler Publishers

See the best price to sell, buy, or rent books by Nevaer, Louis E.V.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Nevaer, Louis E.V.

See the best price to sell, buy, or rent books by Nevaer, Louis E.V.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Latina's Guide to Success in the Workplace

NAFTA'S Second Decade: Assessing Opportunities in the Mexican and Canadian Markets

The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management

The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management

The Management of Corporate Business Units: Portfolio Strategies for Turbulent Times

The Protectionist Threat to Corporate America: The U.S. Trade Deficit and Management Responses

The Ghosts of Merida: Thrilling Accounts of Souls, Spirits, and Ghosts of Mexico's Most Haunted City

New Business Opportunities in Latin America: Trade and Investment After the Mexican Meltdown

Into--and Out of--The GAP: A Cautionary Account of an American Retailer

Managing Hispanic and Latino Employees: A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group