<p>This book aims to increase understanding of global business issues and help managers to develop a global business mindset. Approaching international business from a Southern African and global point of view, the authors put Southern Africa's place in the 'global village' in perspective.</p>

Global Business: Environments and Strategies: Managing for Global Competitive Advantage

Business & Money

Daniels, John

Neuland, Ernst

Hough, Johan

Erwee, Ronel

Radebaugh, Tim

Economics

Oxford University Press

Global Business Environments and Strategies expounds international business principles within a context that is relevant to South Africa and the entire SADC region. The book is geared towards the practical (as opposed to the theoretical) development and refinement of business skills and acumen; to this end, 16 of the 17 chapters contain case studies.

Global Business Environments and Strategies

International

Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.

Global Business

Hough, John

Oxford University Press Southern Africa

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