Global business: Contemporary issues, problems and challenges (College custom series)

Neelankavil, James P.

McGraw=Hill

This Windows-based simulation and companion book are designed for use as a supplement in any international undergraduate or graduate courses taught in departments of business, economics, political science and sociology. The software provides an international business analysis and plan simulation which allows students to create multicountry business plans and compete with other student groups. There are 15 countries included in the simulation, representing three regions of the world - Asia, Europe and Latin America - along with four product categories. The product categories include beer, cosmetics, frozen foods and personal computers. The simulation acts as an interactive dynamic world marketplace where students' decisions effect future competitive characteristics and categories for all teams. The simulation itself features international business research, which involves student teams making decisions about which countries to enter based on a combination of library research and country research options included in the simulation. International business planning, analysis and forecasting is tackled by students choosing a mode of entry, defining a target market, designing a product, selecting a distribution channel and selecting a promotional approach. There is also a context-sensitive help system and an instructor's administrative tool with two areas of hidden features that instructors can access only with passwords.

International Business Management Decision-Making Simulation

Business & Money

McDonald, William J., Ph.D.

International

Mcgraw-Hill College

<p>As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.</p>

International Business Research

Economics

Routledge

Basics of International Business

<p>The field of international business is dynamic, complex, and challenging, vulnerable to fast-breaking events such as economic shifts, political turmoil, and natural disasters. This concise and affordable textbook will help future international business executives acquire the skills to function effectively under these challenging conditions. "Basics of International Business" incorporates coverage of the ongoing turmoil in the world financial markets. It's designed to familiarize students with the external environments that affect international businesses, to show them how to recognize the processes in identifying potential foreign markets, and to help them understand the functional strategies that can be developed to succeed in this highly competitive environment. The text focuses on 'must-know' core concepts in international business. The concepts, theories, and techniques are organized around seven major topical areas: introduction and overview of international business; environmental variables of culture, politics, and economics; entry strategies for new markets and countries; international trade and foreign direct investments; integration of functional areas; specific functioning areas (marketing, finance, accounting, etc.); global outsourcing and its role in international operations. The text is filled with helpful charts, chapter summaries, exercises, and applied cases. A detailed instructor's manual including course outlines, classroom exercises, and a complete test bank is available to adopters on the MES website.</p>

Rai, Anoop

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