This text covers the key elements of economic theory, relating them to the overall success or failure of businesses. It explores contemporary business activity in firms trying to organize land, labour, capital and materials in the pursuit of competitive advantage. This edition has been extensively rewritten and includes new material on business performance, management practice, the labour market environment and the European Union. Theory and practice are linked with over 30 integrated mini-case studies of organizations from around the world. Core management issues are reinforced by chapter overviews, key concepts, case studies, exercises and discussion questions, summaries and further reading sections.

Economics in a Business Context (Business in Context)

Business & Money

Neale, Alan

Economics

Chapman & Hall

<p>Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft &amp; Intel; Shell, Brent Spar &amp; Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.</p>

Haslam, Colin

Johal, Sukhdev

Cengage Learning EMEA

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