A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Business & Money

Nagle, Thomas T.

HOGAN, JOHN

Zale, Joseph

Management & Leadership

Routledge

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)

Holden, Reed K.

Economics

Taylor&Francis

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

Strategy and Tactics of Pricing A Guide to Profitable Decision Making

Pearson P T R

The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. 
This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: 
Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities 
Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others 
An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation 
In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges 
Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book 
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

Müller, Georg

Gruyaert, Evert

* The market-leading text on pricing strategy, relied on by pricing practitioners and postgraduate students globally as a core reference guide for value-based pricing. * Theoretical frameworks and models are tied strongly to practical, actionable principles. Readers will understand not only the theory behind what they are doing, but also how to implement these principles in their own companies and careers. * This revised edition incorporates a focus on leveraging disruptive technologies and the practical implementation of systems and models, supported by real-life examples. * Updated online resources, including chapter-by-chapter PowerPoint slides, a test bank and an instructor's manual.

The Strategy and Tactics of Pricing: A guide to growing more profitably

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: <ul>
<li>Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.</li> <li>A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations.</li> <li>In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.</li> <li>Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis.</li> </ul>
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: <ul>
<li>Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies," which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.</li> <li>A completely rewritten chapter on "Creating a Strategic Pricing Capability," which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations.</li> <li>In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.</li> <li>Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis.</li> </ul>
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions. The authors also provide a link to Deloitte’s Polaris analytical pricing software, helping students put theory into practice by exploring real-world scenarios.

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically―rather than simply calculate pricing based on product and profit―in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability―New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software―Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically―from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative―Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information―Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

The Strategy and Tactics of Pricing: New International Edition

Marketing & Sales

See the best price to sell, buy, or rent books by Nagle, Thomas T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Nagle, Thomas T.

See the best price to sell, buy, or rent books by Nagle, Thomas T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)

Strategy and Tactics of Pricing A Guide to Profitable Decision Making

The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing: A guide to growing more profitably

The Strategy and Tactics of Pricing: New International Edition