<p>Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.</p>

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Business & Money

Nagle, Thomas

Management & Leadership

Routledge

See the best price to sell, buy, or rent books by Nagle, Thomas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Nagle, Thomas

See the best price to sell, buy, or rent books by Nagle, Thomas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making