Our world is defined by advertisements. They make us smoke, drink, lose weight, but things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? 'Ad Worlds' is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing. It argues that advertising is not monolithic, and illustrates the complex and unpredictable effects of ads as they travel through different worlds - the client's, the agency's, and the medium's - before ultimately reaching ours. Challenging the view of advertising as an homogenous and all-powerful institution, Greg Myers focuses on the interactions that shape an ad, its circulation, and the responses to it. With each chapter centred on an analysis of a memorable commercial, the book reveals the author's genuine enjoyment of ads, their ingenuity and excitement.

Ad Worlds: Brands, Media, Audiences (Arnold Publication)

Business & Money

Myers, Senior Lecturer Department of Linguistics and Modern English Language Greg

Marketing & Sales

Bloomsbury Academic

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Books by Myers, Senior Lecturer Department of Linguistics and Modern English Language Greg

See the best price to sell, buy, or rent books by Myers, Senior Lecturer Department of Linguistics and Modern English Language Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Ad Worlds: Brands, Media, Audiences (Arnold Publication)