Artificial Intelligence and Law in the Communication Professions

Computers & Technology

Myers, Cayce

Computer Science

Routledge

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations Historyis an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Public Relations History: Theory, Practice, and Profession

Humor & Entertainment

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. 
Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. 
Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Public Relations History

The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice

Business & Money

Marketing & Sales

Rowman & Littlefield Publishers

MASS COMMUNICATION LAW IN VIRGINIA brings between two covers a valuable reference to state law affecting communication professionals and students. Written for the layperson, it examines issues that occur in daily news-gathering activities, such as libel, open records, and reporter privilege. Media law is consistently evolving, and Virginia law is no exception. With timely updates covering this dynamic field, Mass Communication Law in Virginia will earn its place on every media professional’s desk.

Mass Communication Law in Virginia, 4th Edition (New Forums Media & Law)

Hopkins, W. Wat

Media & the Law

New Forums Press

Mass Communication Law in Virginia, 5th Edition

Rhyne, Megan

Law Practice

Set against the changing and turbulent politics of California from the 1930s through the 1950s, Campaigns Inc.: Leone Baxter, Clem Whitaker, and the Invention of Political Consulting examines the life and work of Leone Baxter and her husband Clem Whitaker. During this era, Baxter and Whitaker invented and refined the field of campaign consulting, a form of public relations practice that manages reputation, image, and communication during a political campaign. This book details their work and the development of their successful political consulting firm Campaigns Inc. They worked for mainly conservative and Republican clients, and it was through this work that Campaigns Inc. set the standard for how campaigns would be structured and run through the next century. The book begins with an overview of Baxter and Whitaker's core philosophy of communication, campaigns, and politics. Cayce Myers details their early work in California's Central Valley and their first big campaign against Democratic nominee Upton Sinclair who ran for California Governor in 1934. The book then examines Baxter and Whitaker's campaign for the successful 1942 Gubernatorial candidacy of Earl Warren. The Warren campaign served as a template for building a campaign around a candidate and not a party. Following that election, Baxter and Whitaker's work transformed to focus on defeating compulsory health insurance reforms. They successfully defeated healthcare reform initiatives by California Governor Earl Warren and later President Harry Truman by shaping public sentiment against the specter of "socialized medicine."

Campaigns Inc.: Leone Baxter, Clem Whitaker, and the Invention of Political Consulting (Women in American Political History)

History

Americas

Bloomsbury Academic

Money in Politics: Campaign Fundraising in the 2020 Presidential Election (Bloomsbury Studies in Political Communication)

Politics & Social Sciences

Social Sciences

Lexington Books

See the best price to sell, buy, or rent books by Myers, Cayce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Myers, Cayce