This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations Historyis an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Public Relations History: Theory, Practice, and Profession

Myers, Cayce

Humor & Entertainment

Routledge

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. 
Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. 
Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Public Relations History

The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice

Business & Money

Marketing & Sales

Rowman & Littlefield Publishers

Rules of Public Relations

MASS COMMUNICATION LAW IN VIRGINIA brings between two covers a valuable reference to state law affecting communication professionals and students. Written for the layperson, it examines issues that occur in daily news-gathering activities, such as libel, open records, and reporter privilege. Media law is consistently evolving, and Virginia law is no exception. With timely updates covering this dynamic field, Mass Communication Law in Virginia will earn its place on every media professional’s desk.

Mass Communication Law in Virginia, 4th Edition (New Forums Media & Law)

Hopkins, W. Wat

Media & the Law

New Forums Press

Mass Communication Law in Virginia, 5th Edition

Rhyne, Megan

Law Practice

Money in Politics: Campaign Fundraising in the 2020 Presidential Election (Lexington Studies in Political Communication)

Politics & Social Sciences

Social Sciences

Lexington Books

Money in Politics: Campaign Fundraising in the 2020 Presidential Election illustrates political fundraising's importance in the 2020 presidential election from the party primaries through the General Election. Cayce Myers addresses how the role of corporate donations, individual contributors, and small donorship have become political talking points. Specific attention is given to the evolution of political fundraising, including a discussion regarding super-PACs, joint fundraising committees, and campaign committees. Myers explores how modern fundraising prowess serves as a barrier to successful entry into top tier candidacy but does not necessarily guarantee victory.

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Books by Myers, Cayce