From Publisher's Weekly: "Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting, Wal-Mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance. Their enthusiasm and energy make even complex questions about idea generation, customer acquisition, and leadership accessible; and the practical, easy to understand instruction will be invaluable to the budding entrepreneur."

Breakthrough Entrepreneurship: The Proven Framework for Building Brilliant New Ventures

Business & Money

Burgstone, Jon

Murphy Jr., Bill

Business Development & Entrepreneurship

Farallon Publishing

The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship

In 1998, three Harvard Business School graduates—two men and one woman—turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By the time they returned to Harvard ten years later, their audacity had paid huge dividends. They’d made many millions of dollars, created hundreds of jobs—and left their mark on the world.Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Over the course of a decade, they learned that starting great companies requires much more than a brilliant idea, good timing, and a ferocious work ethic. Their hard-won insights—distilled into ten key rules—will help anyone become a successful entrepreneur.What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.

BRILLIANCE AUDIO ^

In 1998, three Harvard Business School graduates―two men and one woman―turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By the time they returned to Harvard ten years later, their audacity had paid huge dividends. They’d made many millions of dollars, created hundreds of jobs―and left their mark on the world.
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Over the course of a decade, they learned that starting great companies requires much more than a brilliant idea, good timing, and a ferocious work ethic. Their hard-won insights―distilled into ten key rules―will help anyone become a successful entrepreneur.
What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.

In 1998, three Harvard Business School graduates―two men and one woman―turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By the time they returned to Harvard ten years later, their audacity had paid huge dividends. They’d made many millions of dollars, created hundreds of jobs―and left their mark on the world.Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Over the course of a decade, they learned that starting great companies requires much more than a brilliant idea, good timing, and a ferocious work ethic. Their hard-won insights―distilled into ten key rules―will help anyone become a successful entrepreneur.What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.

See the best price to sell, buy, or rent books by Murphy Jr., Bill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Murphy Jr., Bill

See the best price to sell, buy, or rent books by Murphy Jr., Bill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Breakthrough Entrepreneurship: The Proven Framework for Building Brilliant New Ventures

Breakthrough Entrepreneurship: The Proven Framework for Building Brilliant New Ventures

The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship

The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship

The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship