This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determine whether or not brands should be put on balance sheets; and how corporate finance specialists strive to understand brands and their strong presence in mergers and acquisitions. Annotation copyright Book News, Inc. Portland, Or.

Brand Strategy

Business & Money

Murphy, John M.

Management & Leadership

PRENTICE/HALL

Hardback book (no dust jacket) titled CONFEDERATE CARBINES AND MUSKETOONS by John M. Murphy. (1986) See my photographs (4) of this book on main listing page. (LL-Base2-door) rareviewbooks

Confederate Carbines and Musketoons

Politics & Social Sciences

Politics & Government

John m Murphy

The first serious study of his discourse in nearly a quarter century, John F. Kennedy and the Liberal Persuasion examines the major speeches of Kennedy’s presidency, from his famed but controversial inaugural address to his belated but powerful demand for civil rights. It argues that his eloquence flowed from his capacity to imagine anew the American liberal tradition—Kennedy insisted on the intrinsic moral worth of each person, and his language sought to make that ideal real in public life. This book focuses on that language and argues that presidential words matter. Kennedy’s legacy rests in no small part on his rhetoric, and here Murphy maintains that Kennedy’s words made him a most consequential president. By grounding the study of these speeches both in the texts themselves and in their broader linguistic and historical contexts, the book draws a new portrait of President Kennedy, one that not only recognizes his rhetorical artistry but also places him in the midst of public debates with antagonists and allies, including Dwight Eisenhower, Barry Goldwater, Richard Russell, James Baldwin, Martin Luther King Jr., and Robert Kennedy. Ultimately this book demonstrates how Kennedy’s liberal persuasion defined the era in which he lived and offers a powerful model for Americans today.

John F. Kennedy and the Liberal Persuasion (Rhetoric & Public Affairs)

Biographies & Memoirs

Historical

Michigan State University Press

A history and description of the infantry small arms manufactured in, by, and for the Southern Confederacy between 1861 and 1865. 
This volume is the culmination of many years of exhaustive research into long-forgotten records, as well as examination of the "long" longarms that were produced in the South for Confederate forces during the Civil War. Many of these arms are herein correctly identified for the first time. 
The time in which Confederate arms were used, the crisis that necessitated their making, and the uses to which they were put have long intrigued arms collectors and researchers. "Confederate Rifles &amp; Muskets" puts those arms in their proper perspective as valuable historic and cultural relics of a brave people, and of the romantic era in which they fought a valiant but vain struggle.

Confederate Rifles & Muskets

Crafts, Hobbies & Home

Madaus, Howard Michael

Antiques & Collectibles

Graphic Pub., 1996

The War Between the States wrought rapid and impressive change throughout the formerly agrarian South. With the coming of that conflict, factories and foundries that had long been engaged in making plows and farm tools suddenly found themselves gearing up to produce the implements of war. 
In this new book many heretofore mis-attributed Confederate arms are now correctly identified as to maker, and for the first time in print Confederate purchases and issues of both Le Mat percussion carbines and double-barrel shotguns are explored. Much additional new information also is detailed, such as the alteration of obsolete Hall's rifles to carbine length at numerous Southern armories. That is amplified by a scholarly detailed text and high-quality photographs of every arm discussed, often in a disassembled state. 
Confederate Carbines &amp; Musketoons puts these arms into their proper perspective as valuable cultural and historic relics of a brave people, while at the same time exploring the social, economic, and political forces that necessitated their making.

Confederate Carbines & Musketoons, Cavalry Small Arms manufactured in and for the Southern Confederacy 1861-1865

Graphic Pub

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Books by Murphy, John M.