<p>"We need to innovate!" - Every CEO everInnovation is not about changing your product, it's about changing your mindset. It's not about doing something new, it's about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.Changing the legacy mindset is not easy, but hot-damn, it's worthwhile. Legacide, the book, hopes to do just that.</p>

Legacide: Why legacy thinking is the silent killer of innovation

Business & Money

Mulholland, Richard

Business Culture

Relentless Relevance: Be a threat to the future before the future threatens you

Tracey MCDonald Publishers

<p>STOP TELLING STORIES. START SELLING THEM!\nThe business world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not.\nThe magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.\nAs a salesperson you have two jobs. Job No. 2 of the storyseller is to help clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see their dragon.\nYou win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve).\nHere Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales and new business through storytelling.\nIn this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.\nCopyright © Richard Mulholland, 2021 All rights reserved.</p>

Here Be Dragons: How to win deals and influence ideas by mastering the eloquent art of storyselling

Marketing & Sales

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Books by Mulholland, Richard