Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. 
The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. 
Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics: - Measurement sacling and reliability issues in management - Parametric and non-parametric statistical tests - Gerneralized Linear Modeling techniques - Data-reduction techniques - Model selection and model checking - Recursive and non-recursive models - Neural networks - Knowledge-based systems This book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

Statistical Modeling for Management

Business & Money

Moutinho, Luiz A M

Hutcheson, Graeme D

Economics

Sage Publications Ltd.

Problems in Marketing: Applying Key Concepts and Techniques

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. 
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.

Chien, Charles S

This varied and challenging collection of problems has been written as a supplementary teaching and learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a particular concept or technique of marketing management.  Features of the volume are that it: involves students in the different kinds of problems marketing managers face today; encourages students to question concepts and techniques, and so find ways of improving marketing management; and provides students with explanations of the techniques and the methodology for solving problems.  Each problem is fully explained to the student when introduced. Then explicit instructions for solving each problem are given. Finally, the problem itself is introduced alongside some specific discussion questions. Some of the problems only present criteria for making decisions and problem-solving, rather than mathematical techniques.  Problems in Marketing contains 60 problems related to ten major marketing management areas. These 10 areas are: Strategic Marketing  (8 problems); Marketing Research (5 problems); Marketing Forecasting (5 problems); Consumer Behaviour, Segmentation and Positioning (5 problems); Product Policy and New-Product Development (8 problems); Pricing Strategies (5 problems); Advertising and Sales Promotion (5 problems); Sales and Distribution Management (7 problems); Services Marketing (6 problems); International Marketing (6 problems).  Included in these are eight computer-aided problems which are designed to expand the student's knowledge on the use of computer spreadsheets in marketing decision-making. The eight problems have had spreadsheet programmes, using Lotus 1-2-3, written for them.These eight problems are: Sales Forecasting: Trend Analysis; Sales Forecasting: Multiple Regression Analysis; Exponential Concave Diffusion Model; Marginal Analysis: Identifying the Profit - Maximizing Advertising Budget; Advertising Media Planning; Print Media Evaluation: Evaluating Magazine Schedules; The Sales-Effort Approach; and Site Location Analysis: the LOCAT Model.

Problems in Marketing: Analysis and Applications

See the best price to sell, buy, or rent books by Moutinho, Luiz A M. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Moutinho, Luiz A M

See the best price to sell, buy, or rent books by Moutinho, Luiz A M. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Statistical Modeling for Management

Problems in Marketing: Applying Key Concepts and Techniques

Problems in Marketing: Applying Key Concepts and Techniques

Problems in Marketing: Analysis and Applications