This revision of a work on tourism focuses on the marketing aspects of tourism, based on asking certain specific questions - why people travel, where and how tourism works, and what can be done to increase tourism. The book adopts an international approach.

The Tourism System: An Introductory Text

Business & Money

Morrison, Alastair M.

Mill, Robert Christie

Economics

PRENTICE/HALL

The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. This Handbook explores various aspects of tourist experience, tourist demand, motivation, and the tourist's role in mediating the tourist experience. Organized into four parts, the Handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanization, the impact of terrorism, visitor-host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travelers, and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travelers, from open air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This Handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as practical examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The Handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.

Routledge Handbook of Tourism Cities (Routledge Handbooks)

Andres Coca-Stefaniak, J.

Industries

Routledge

The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. 
Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor–host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. 
This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.

Routledge Handbook of Tourism Cities

World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management. 
The book is divided into four parts, with Part I providing background chapters on world tourism cities. It begins by clearly defining world tourism cities and explaining the impacts of globalisation and urbanisation on these cities. The subsequent chapter explains the urban tourism phenomenon and traces its growth. Part II presents city destination management, planning and development and the marketing and branding of cities, offering practical solutions and approaches. Part III discusses major issues and trends in world tourism cities including resident well-being and quality of life, sustainability, smart tourism, crises and the rise of tourism in Asian cities, and the final part identifies the future opportunities for city tourism. 
Written in a student-friendly tone, the book is richly illustrated and contains several engaging features, including Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities). This will be essential reading for all tourism students.

World Tourism Cities

Maxim, Cristina

* Uniquely offers students a comprehensive guide to world tourism cities from, historical factors that shaped globalisation to current trends and issues around planning, management and marketing looking to future trends such as sustainability, smart cities, crisis and rise of new urban touristic spaces. Content is appropriate for 12 - 14 week courses. * Topical and timely subject that will increasingly be taught as a specific module at UG level, given there will be even more focus on strategic urban tourism given Covid19. * The range of features included in the book to aid understanding and show applications, the case studies were seen as a particular strength. * International approach in content and case's * Author team * Incorporates range of perspectives.

World Tourism Cities: A Systematic Approach to Urban Tourism

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: <ul>
<li>A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). </li> <li>A unique systematic model to manage and market destinations.</li> <li>Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. </li> <li>To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. </li>
</ul>
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Management & Leadership

Tourism Marketing: In the Age of the Consumer

Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive aspects of tourism marketing by concentrating on how tourism marketing is planned, implemented, and evaluated based upon a thorough understanding of contemporary tourist consumer behaviour. It further highlights the opportunities and challenges that future practitioners face in an increasingly competitive global tourism marketplace.  The book reflects current practices by integrating, social media and e-marketing throughout, emphasising the sustainability of tourism including concepts such as ethical tourism and green marketing, highlighting experience as a major driver for purchasing and raises events to the level of a major tourism marketing topic and integrates this with the concept of experiential marketing. International case studies are integrated throughout to show practical realities of tourism marketing and theory in practice. The text is written in an accessible style and includes a plethora of features that engage and aid understanding. A suite of online resources accompany the text which offer students and lecturers additional resources for class discussion or self - study including: Video Case Studies, test banks, sample marketing plans, instructors guide, PPT’s & web links This innovative, accessible yet academically rigorous introduction to contemporary tourism marketing is essential reading for all Tourism students.

Travel

For students in two and four-year programs who are seeking careers in hospitality, and travel and tourism industry, this edition of Hospitality and Travel Marketing covers the subject areas for these core courses and more! Emphasis is placed on the relationship between marketing and the tourism industry and how a broader marketing perspective is needed through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage students in understanding all aspects of marketing, some of the topics covered include research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with objectives, review questions, references, web links, and instructor support tools, this book presents a common sense approach to the principles of Hospitality and Travel Marketing

Hospitality & Travel Marketing

Job Hunting & Careers

Cengage Learning'

This book should be of interest to HND/diploma courses in tourism management.

Hospitality and Travel Marketing

Delmar Pub

See the best price to sell, buy, or rent books by Morrison, Alastair M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Morrison, Alastair M.

See the best price to sell, buy, or rent books by Morrison, Alastair M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Tourism System: An Introductory Text

Routledge Handbook of Tourism Cities (Routledge Handbooks)

Routledge Handbook of Tourism Cities

World Tourism Cities

World Tourism Cities: A Systematic Approach to Urban Tourism

Marketing and Managing Tourism Destinations

Tourism Marketing: In the Age of the Consumer

Tourism Marketing: In the Age of the Consumer

Hospitality & Travel Marketing

Hospitality and Travel Marketing