Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: <ul>
<li>A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). </li> <li>A unique systematic model to manage and market destinations.</li> <li>Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. </li> <li>To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. </li>
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This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Business & Money

Morrison, Alastair

Management & Leadership

Routledge

First Published in 2015. Routledge is an imprint of Taylor &amp; Francis, an Informa company.

Government and Society (Inside Ancient China)

Children's Books

History

An officer's first-person account of British colonial disengagement from Sarawak. Morrison explains the daily bureaucracy of colonial life from an inside perspective and details the changes that occurred during his years in Sarawak: the growth and expansion of Communist movements, the emerging modernization of various districts, and the formation of Malaysia.

Fair Land Sarawak: Some Recollections of an Expatriate Officer (Studies on Southeast Asia)

Biographies & Memoirs

Historical

Southeast Asia Program Publications

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Books by Morrison, Alastair