Industrial and Organizational Marketing

Business & Money

Morris, Michael H.

Economics

Macmillan Pub. Co.

This new book explores the concept of entrepreneurship in established companies. The offering of courses in this field is growing as the study of entrepreneurship increases in schools across the country. It can be used as the primary text in a Corporate Entrepreneurship class, or as an ancillary book for courses in Entrepreneurship and Strategic Management.

Corporate Entrepreneurship: Entrepreneurial Development within Organizations

Kuratko, Donald F.

Management & Leadership

South-Western College Pub.

Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP &amp; INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.

Corporate Entrepreneurship & Innovation

Covin, Jeffrey G

Cengage Learning'

Industrial and organizational marketing

Merrill Pub. Co

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.

Business-to-Business Marketing: A Strategic Approach

Pitt, Leyland

Honeycutt, Earl Dwight

Marketing & Sales

Sage Publications, Inc.

An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers.
Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.

Market Oriented Pricing: Strategies for Management

Morris, Gene

Ntc Business Books

Can entrepreneurship serve as a pathway out of poverty? Are the poor able to create ventures that can improve their economic circumstances and enhance their lives? Poverty, Disadvantage and the Promise of Enterprise: A Capabilities Perspective argue that "it depends". To understand the poverty and entrepreneurship interface, we must first understand poverty. Using a lens of disadvantage theory and the capabilities framework, the book explores the implications of poverty's complex, multi-dimensional nature when one is trying to start and grow a business. Four key liabilities directly impact the opportunities these individuals are able to recognize, the types of ventures they create, how the businesses perform, and the impacts on the well-being of the entrepreneur. Because of these liabilities, these ventures tend to fall into what the authors call the commodity trap, where they struggle with low sales volumes and marginal profits. However, the trap is avoidable, and, with the right kinds of support, the performance of these ventures can be meaningfully improved. Key design elements of a successful intervention approach, together with an alternative perspective on the roles of community-based entrepreneurial ecosystems and public policy, are introduced. Emphasis is also placed on the critical roles of faith, hustle, and the fears of both failure and success.

Poverty, Disadvantage, and the Promise of Enterprise: A Capabilities Perspective

Santos, Susana C.

Lexington Books

Entrepreneurship Programs and the Modern University

'I am a believer in the concept of the entrepreneurial university, and think our institutions of higher learning must learn to think and act in more entrepreneurial ways. The kind of entrepreneurial culture which this book champions can transform student lives, invigorate university campuses, and make a fundamental difference in our communities.' - Burns Hargis, President, Oklahoma State University, US
'At IU's Kelley School of Business, we believe in the power of entrepreneurial thinking, with a relentless pursuit of excellence in the research and teaching of entrepreneurship and innovation across our entire campus. This book on 'academic entrepreneurship' offers one of the most comprehensive approaches to understanding the framework and strategies for building effective entrepreneurship programs within universities today. I truly believe all universities, regardless of their current stage of development of their entrepreneurship programs, will materially benefit from the ideas in this book.' - Daniel C. Smith, former Dean, Kelley School of Business, Indiana University and current CEO, Indiana University Foundation, US
After more than 30 years of impressive growth, what have we learned about building world-class entrepreneurship programs within universities?
After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition.
The perspectives shared in the book enable university presidents, entrepreneurship students, provosts, deans, entrepreneurship program directors, faculty members, and others to better capitalize upon the empowering and transformative potential of entrepreneurship.
Contents: Preface Part I: The Entrepreneurial Imperative within Universities 1. The Evolution of Entrepreneurship in Universities 2. Organizational Structures for Entrepreneurship Programs 3. Assessing Program Outcomes: Towards a Competency-based Approach Part II: Developing the Entrepreneurial Curriculum 4. Establishing the Core Curriculum 5. Designing Degree Programs 6. Experiential Learning in Entrepreneurship Part III: Co-Curricular Entrepreneurship Support Programs 7. Hatcheries, Accelerators and Incubators 8. Student-run Ventures 9. Business Plans, Business Models and Elevator Pitch Competitions 10. Mentoring Programs, Entrepreneurship Clubs and Learning Communities 11. Study-abroad Programs in Entrepreneurship Part IV: Outreach Programs in Entrepreneurship 12. Technology Commercialization and Entrepreneurship Programs 13. Best Practices in Community Engagement 14. University Seed Funding Programs Part V: Supporting Campus-wide Programs in Entrepreneurship 15. University-wide Entrepreneurship 16. Addressing Resource Needs Conclusion: The Ongoing Revolution Index

Cornwall, Jeffrey R.Cornwall

Education & Reference

Edward Elgar Publishing

'Entrepreneurship Programs and the Modern University is an excellent resource for those who intend to set up an entrepreneurship program or center, and arguably even more so for those who wish to coordinate or expand such activities into an effective 'entrepreneurship ecosystem' across the university and its external stakeholders. ...the value of the wealth of experience they generously share in this volume is quite considerable for the right user. I would encourage all stakeholders in university-based activities in the entrepreneurship domain to take some time to read and reflect upon this work.' - Per Davidsson, Academy of Management Learning and Education Journal
'I am a believer in the concept of the entrepreneurial university, and think our institutions of higher learning must learn to think and act in more entrepreneurial ways. The kind of entrepreneurial culture which this book champions can transform student lives, invigorate university campuses, and make a fundamental difference in our communities.' - Burns Hargis, President, Oklahoma State University, US
'At IU's Kelley School of Business, we believe in the power of entrepreneurial thinking, with a relentless pursuit of excellence in the research and teaching of entrepreneurship and innovation across our entire campus. This book on 'academic entrepreneurship' offers one of the most comprehensive approaches to understanding the framework and strategies for building effective entrepreneurship programs within universities today. I truly believe all universities, regardless of their current stage of development of their entrepreneurship programs, will materially benefit from the ideas in this book.' - Daniel C. Smith, former Dean, Kelley School of Business, Indiana University and current CEO, Indiana University Foundation, US
After more than 30 years of impressive growth, what have we learned about building world-class entrepreneurship programs within universities?
After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition.
The perspectives shared in the book enable university presidents, entrepreneurship students, provosts, deans, entrepreneurship program directors, faculty members, and others to better capitalize upon the empowering and transformative potential of entrepreneurship.

'These authors take an in-depth look at poverty in developed countries and offer the unique solution of entrepreneurship's empowering and transformative venture creation impact to the problem. They introduce a framework as a holistic approach for understanding what is required for the low-income individual to successfully pursue the entrepreneurial path. For anyone concerned about the alleviation of poverty, this is a must read!' - Donald F. Kuratko, Indiana University, Bloomington, US
'Poor people are more frequently business owners than any other economic group, but, because of resource constraints, they rarely break out of the informal economy so their entrepreneurship co-exists with poverty rather than replacing it. Could we reduce the resource constraints and simultaneously educate poor people about business management and strategy, more poor people could break into the formal sector, creating jobs and building wealth exactly where jobs and wealth are most needed. The social benefit would be huge. In their pragmatic, informed, and readable manual, Morris, Santos, and Neumeyer bring together the inter-disciplinary information that a public/private partnership requires to launch a successful effort to reduce poverty by enabling the entrepreneurship of the poor. In a nutshell, the public sector provides the infrastructure; the private sector and NGOs provide the business education. Everyone who has a practical or theoretical interest in poverty, entrepreneurship, or social policy should read this book.' - Ivan Light, University of California, Los Angeles, US 
While extensively explored as a solution to poverty at the base of the pyramid, this is the first in-depth examination of entrepreneurship and the poor within advanced economies. Entrepreneurship is presented as a source of empowerment that represents an alternative pathway out of poverty. The book explores the underlying nature of poverty and draws implications for new venture creation. 
This book fosters a richer dialog among academics, government officials, policy makers, economic development professionals, bankers and the financial community, leaders of non-profit organizations, and others committed to moving beyond status quo solutions - committed to finding ways to help people create their own entrepreneurial pathways out of poverty.

Poverty and Entrepreneurship in Developed Economies

Neumeyer, Xaver

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