The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

Business & Money

Morgan, Blake

Management & Leadership

HarperCollins Leadership

Day of the Lawless Gun (Black Horse Westerns)

Literature & Fiction

Genre Fiction

Robert Hale, Ltd.

The phrase "less is more" may be true about many things, but it's not true when it comes to customer experience. Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience. Companies that understand the importance of a relationship―even one individual relationship―are willing to go to any length to ensure that they continue to nurture that relationship. They do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. More Is More provides practical advice for building or improving customer experience that you can apply immediately at your own organization. Because time is of the essence, your customers are not willing to wait for you to get the customer experience right. This book shows you the invisible toxins that are killing your customer experience and your market share and how you should address them. More Is More sets you up for success, outlining the key areas you need to address immediately so you can weather external changes, remain relevant and thrive in the ever-changing business landscape.

More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences

Job Hunting & Careers

Routledge

Tomorrow’s customers need to be targeted today!
With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.
In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They’ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes.
The Customer of the Future explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increasing demands by helping you do the following:
<ul>
<li>Learn the ten defining strategies for a customer experience–focused company.</li>
<li>Implement new techniques to shift the entire company from being product-focused to being customer-focused.</li>
<li>Gain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences.</li>
</ul>
Craft a leadership development and culture plan to create lasting change at your organization.

Industries

The 8 Laws of Customer-Focused Leadership: New Rules for Building A Business Around Today’s Customer

Business Culture

Buddy, a service dog, would do absolutely anything to protect his human companion, Noah. So when Noah gets into trouble in the water on a trip to the beach, how can Buddy convince everyone that he isn't to blame? An incredible story of the bond between a dog and his boy, told with waggy-tailed warmth from a dog's-eye view. Buddy is a dog with a big appetite and an even bigger heart-- which means he's absolutely perfect for doing a Very Important Job. When Buddy becomes Noah's service dog, he is excited to have a family of his own. Noah has anemia, and he needs his canine companion to keep an eye on him. It's a big responsibility, but to Buddy, it's the best job in the world. One day on a trip to the beach, Noah gets sick and desperately needs Buddy's help. Can Buddy overcome slippery rocks, a dark cave, and strong ocean waves to rescue his friend? Told from the dog's perspective, the stories in Dog's Eye View are full of adventure, excitement, and waggy-tailed warmth, highlighting the unique bond between dogs and their human best friends.

Buddy's Story (Dog's Eye View)

Children's Books

Animals

Tiger Tales

In this second installment of the new Dog's Eye View series, Rolo, a dog who always knows exactly what he wants, escapes a neglectful owner and sets out to live by himself--but is being on his own really what he wants? Includes black-and-white illustrations throughout. Rolo is a dog who knows what he wants--and after living with an owner who doesn't take good care of him, he sets out on his own. But for a young dog living on the streets, each day brings a new struggle for survival. Then one day, he meets a girl named Freya. She takes care of him, and slowly, he begins to trust her. But can he and Freya convince Freya's strict mom to accept a scruffy dog into their home and hearts? Told from the dog's perspective, the stories in Dog's Eye View are full of adventure, excitement, and waggy-tailed warmth, highlighting the unique bond between dogs and their human best friends.

Rolo's Story (Dog's Eye View)

A heart-warming tale of one dog’s adventure to find a forever home, told from a dog’s-eye view. 
Neglected and unloved by his owner, Rolo decides that he doesn’t need a human any more. He can look after himself just fine! But for a puppy living on the streets, each day brings a new struggle for survival. 
Then Freya comes along. As Rolo learns to trust the girl, he realizes that a real home is what he’s been looking for after all. But can he convince Freya’s mum to accept a scruffy puppy like him into their lives? 
For fans of I, COSMO, A DOG'S LIFE and Michael Morpurgo.

Stripes Publishing

Tomorrow’s customers need to be targeted today!
With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.
In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They’ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes.
The Customer of the Future explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increas¬ing demands by helping you do the following:
<ul>
<li>Learn the ten defining strategies for a customer experience–focused company. </li>
<li>Implement new techniques to shift the entire company from being product-focused to being customer-focused.</li>
<li>Gain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences.</li>
</ul>
Craft a leadership development and culture plan to create lasting change at your organization.

HarperCollins Leadership on Brilliance Audio

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Books by Morgan, Blake