BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. "A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended." --Choice magazine 
"If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social―as customers, as employees, and as business partners―both online and off." -- David Rogers, executive director, Columbia Business School Center on Global Brand Leadership, author of The Network Is Your Customer 
"The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it." -- Mark Yolton, senior vice president, SAP 
"To the extent that we can be 'human' with what we know―and share it as freely as we possibly can―we'll go a long way toward fostering a deeper level of trust with consumers. The Hyper-Social Organization not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes." -- Barry Judge, CMO, Best Buy 
"Rather than getting hung up on the 'media' side of social media, Gossieaux and Moran have figured out that the real killer app is the ability to create a 1:1 communication between your customers and your brand." -- Marty St. George, CMO, JetBlue 
"With this book's simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I’m buying books for my whole tribe.)" -- Janet Swaysland, SVP of Social Media, Monster.com About the Book: Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, it's hard to ignore all the social networking tools that have taken the world by storm. To keep up--and stay competitive--you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializing with communities who know what they like and aren't afraid to share it. You need to understand the power of social media―and use it to your best advantage. 
You need The Hyper-Social Organization. Based on the famous "Tribalization of Business Study"--a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte--this is the definitive guide to using social media for organizational success. The book's surprising findings and in-depth interviews will challenge everything you know about corporate-consumer relations―starting with The 5 Steps to Being Hyper-Social:
<ol>
<li>Forget technology―understand the four drivers of successful communities. </li>
<li>Forget market segments and consumers―think tribes and humans. </li>
<li>Forget company-centricity― think human-centricity. </li>
<li>Forget channels―think networks. </li>
<li>Forget process and hierarchies― think social messiness.</li>
</ol>
Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement. Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people―the communities or "tribes" that are at the core of their "identities"―and unite them through their shared passions, problems, responsibilities, wants, and needs. 
You'll discover how to establish a real human presence on the Web and in social media communities and sites to open up a naturally flowing, mutual―and mutually beneficial―exchange of ideas and information. And you'll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right―and how you can do it too. Best of all, you'll hear fascinating, in-depth interviews with today's trendsetters about what their businesses are doing to become Hyper-Social. Being social has always played a key role in success. Being a Hyper-Social organization will take you to the next level.

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

Business & Money

Moran, Ed

Gossieaux, Francois

Management & Leadership

McGraw=Hill

Fully reviewed and revised for its third edition, the Oxford Handbook of Infectious Diseases and Microbiology remains the invaluable guide to all aspects of infectious diseases and microbiology. Reflecting the current approach to joint postgraduate training programmes, the handbook takes an integrated approach to both subjects. It covers the basic principles of bacteriology and virology, along with specific guidance on individual diseases and conditions, all in the accessible Oxford Handbook style. The chapters have been expanded to include new developments that reflect the fast-changing field of infectious diseases and their managements, including novel pathogens such as SARS-CoV-2 and updated treatments for infections such as Hepatitis C. Diagnostic technologies such as whole-genome sequence based approaches are covered in greater detail, and the increased role of antimicrobial stewardship in the management of antiviral and antifungal prescribing has been substantially reviewed since the previous edition. Practical and comprehensive, this handbook includes coverage of current legislation and guidelines, as well as substantial changes to species nomenclature. Fully reviewed by specialist senior clinicians, and with useful links to up-to-date clinical information and online resources, this title remains a cornerstone for all infection trainees, those working in laboratory settings, and candidates preparing for infection examinations such as CICE and FRCPath.

Oxford Handbook of Infectious Diseases and Microbiology (Oxford Medical Handbooks)

Science & Math

Cooke, Fiona

Biological Sciences

Oxford University Press

Infectious diseases remain a predominant cause of morbidity and mortality worldwide. Clinicians are facing new challenges such as emerging infections related to our global society and the increase in immunocompromised hosts. Drug resistance among bacterial and fungal isolates demands a working knowledge of common microbiologic testing and antimicrobial activity profiles. This cutting-edge, point-of-care handbook distills the explosion of information in the field of infectious diseases for the busy clinician and trainee. Provided in a concise, accessible format, the Oxford American Handbook of Infectious Diseases comprehensively covers all areas of this expanding field, making it easily available at the clinician's fingertips.

Oxford American Handbook of Infectious Diseases (Oxford American Handbooks of Medicine)

Medical Books

Török, Estée

Zaas, Aimee

Anderson, Deverick J.

Hanson, Kimberly E.

Dodds Ashley, Elizabeth S.

Cooke, Fiona J.

Medicine

Reflecting the current approach to koint postgraduate training programs in infectious diseases (ID) and microbiology, the Oxford Handbook of Infectious Diseases and Microbiology takes an integrated approach to both subjects. It covers the basic principles of bacteriology and virology, along with specific guidance on individual diseases and conditions, all in the accessible Oxford Handbook style.  Practical and comprehensive, this handbook includes coverage of National Frameworks and current legislation, together with information on topical issues such as bioterrorism and preventative medicine. Fully reviewed by specialist senior readers and with useful links to up-to-date clinical information and online resources, this is an important addition to the Oxford Handbook series.

The third edition of the Oxford Handbook of Public Health Practice is available to purchase in a pack with the second edition of the Oxford Handbook of Infectious Diseases and Microbiology, offering complementary content from both handbooks at a discounted price. Fully revised and updated for the third edition, the Oxford Handbook of Public Health Practice remains the first resort for all those working in this broad field. Structured to assist with practical tasks, translating evidence into policy, and providing concise summaries and real-world issues from across the globe, this literally provides a world of experience at your fingertips. Easy-to-use, concise and practical, it is structured into seven parts that focus on the vital areas of assessment, data and information, direct action, policy, health-care systems, personal effectiveness and organisational development. Reflecting recent advances, the most promising developments in practical public health are presented, as well as maintaining essential summaries of core disciplines. This handbook is designed to assist students and practitioners around the world, for improved management of disasters, epidemics, health behaviour, acute and chronic disease prevention, community and government action, environmental health, vulnerable populations, and more. Fully reviewed and revised for its second edition, the Oxford Handbook of Infectious Diseases and Microbiology maintains its position as the must-have guide to all aspects of infectious diseases and microbiology. Reflecting the current approach to joint postgraduate training programmes, the handbook takes an integrated approach to both subjects. It covers the basic principles of bacteriology and virology, along with specific guidance on individual diseases and conditions, all in the accessible Oxford Handbook style. Now including new topics on important subjects such as microbiology specimen collection, commonly used media, molecular diagnostics, and antimicrobials in pregnancy, as well as incorporating new guidelines from WHO, NICE, and BASHH among others, this handbook ensures that the informaiton you need is accessible, clear, and easy-to-understand. Practical and comprehensive, this handbook includes coverage of National Frameworks and current legislation, together with information on topical issues such as bioterrorism and preventative medicine. Fully reviewed by specialist senior readers, and with useful links to up-to-date clinical information and online resources, this is an important addition to the Oxford Handbook Series.

Oxford Handbook of Public Health Practice and Oxford Handbook of Infectious Diseases (Oxford Medical Handbooks)

Administration & Medicine Economics

Fully reviewed and revised for its second edition, the Oxford Handbook of Infectious Diseases and Microbiology maintains its position as the must-have guide to all aspects of infectious diseases and microbiology. Reflecting the current approach to joint postgraduate training programmes, the handbook takes an integrated approach to both subjects. It covers the basic principles of bacteriology and virology, along with specific guidance on individual diseases and conditions, all in the accessible Oxford Handbook style. Now including new topics on important subjects such as microbiology specimen collection, commonly used media, molecular diagnostics, and antimicrobials in pregnancy, as well as incorporating new guidelines from WHO, NICE, and BASHH among others, this handbook ensures that the informaiton you need is accessible, clear, and easy-to-understand. Practical and comprehensive, this handbook includes coverage of National Frameworks and current legislation, together with information on topical issues such as bioterrorism and preventative medicine. Fully reviewed by specialist senior readers, and with useful links to up-to-date clinical information and online resources, this is an important addition to the Oxford Handbook Series.

The Dreamcatcher of Rehoboth Beach

Literature & Fiction

United States

Independently published

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