In light of the curious compulsion to stress Protestant dominance in America's past, this book takes an unorthodox look at religious history in America. Rather than focusing on the usual "mainline" Protestant churches--Episcopal, Congregationalist, Methodist, Baptist, and Lutheran--Moore instead turns his attention to the equally important "outsiders" in the American religious experience and tests the realities of American religious pluralism against their history in Aamerica. Moore shows that, in spite of American ideals espousing religious tolerance, our nation has been surprisingly reluctant to accept the reality of religious pluralism and has viewed these outside groups with suspicion if not hostility. The book contains separate but interrelated chapters on seven influential groups of outsiders--the Mormons, Catholics, Jews, Christian Scientists, Millennialists, 20th-century Protestant Fundamentalists, and the black churches--and their contributions to American religion and society. Through these groups, Moore shows that what was going on in mainline churches may not have been the "normal" religious experience at all, and that many of these "outside" groups embodied values that were, in fact, quintessentially American. Moore finally suggests that America's religious system was in many ways designed to create cracks within the denominations and even to fuel antagonisms, and that people turned to the new religions for a sense of identity or to ease antagonisms and feelings of frustration.

Religious Outsiders and the Making of Americans

History

Moore, R. Laurence

Americas

Oxford University Press

In light of the curious compulsion to stress Protestant dominance in America's past, this book takes an unorthodox look at religious history in America. Rather than focusing on the usual mainstream Protestant churches--Episcopal, Congregationalist, Methodist, Baptist, and Lutheran--Moore instead turns his attention to the equally important "outsiders" in the American religious experience and tests the realities of American religious pluralism against their history in America. Through separate but interrelated chapters on seven influential groups of "outsiders"--the Mormons, Catholics, Jews, Christian Scientists, Millennialists, 20th-century Protestant Fundamentalists, and the African-American churches--Moore shows that what was going on in mainstream churches may not have been the "normal" religious experience at all, and that many of these "outside" groups embodied values that were, in fact, quintessentially American.

Religion in America is up for sale. The products range from a plethora of merchandise in questionable taste--such as Bible-based diet books (More of Jesus. Less of Me), Rapture T-shirts (one features a basketball game with half its players disappearing in the Rapture--the caption is "Fast Break"), and bumper stickers and frisbees with inspirational messages--to the unabashed consumerism of Jim Bakker's Heritage USA, a grandiose Christian theme park with giant water slide, shopping mall, and office complex. We tend to think of these phenomena--which also include a long line of multimillionaire televangelists and the almost manic promotion of Christmas giving--as a fairly recent development. But as R. Laurence Moore points out in Selling God, religion has been deeply involved in our commercial culture since the beginning of the nineteenth century. In a sweeping, colorful history that spans over two centuries of American culture, Moore examines the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion--and how business leaders have borrowed (and invented) religion to promote commerce. It is a book peopled by a fascinating roster of American originals, including showman P.T. Barnum and circuit rider Lorenzo Dow, painter Frederick Church and dime novelist Ned Buntline, Sylvester Graham (inventor of the Graham cracker) and the "Poughkeepsie Seer" Andrew Jackson Davis, film directors D.W. Griffith and Cecil B. DeMille, Norman Vincent Peale and Bishop Fulton J. Sheen. Moore paints insightful portraits of figures such as Mason Locke Weems (Weems's marriage of aggressive marketing and a moral mission--in such bloodly, violent tales as The Drunkard's Looking Glass or God's Revenge Against Adultery--was an important starting point of America's culture industry), religious orator George Whitefield (who transformed church services into mass entertainment, using his acting talents to enthrall vast throngs of people), and Dwight Moody, a former salesman for a boot-and-shoe operation who founded a religious empire centered on the Moody Bible Institute in Chicago (and who advertised his meetings in the entertainment pages of the newspaper). Moore also shows how the Mormons pioneered leisure activities (Brigham Young built the famed Salt Lake Theater, seating 1,500 people, months before work on the Tabernacle started), how Henry Ward Beecher helped the ardent Protestant became the consummate consumer (explicitly justifying the building of expensive mansions, and the collecting of art and antique furniture, as the proper tendencies of pious men), and how the First Amendment, in denying religious groups the status and financial solvency of a state church, forced them to compete in the marketplace for the attention of Americans: religious leaders could either give in to the sway of the market or watch their churches die. Ranging from the rise of gymnasiums and "muscular Christianity," to the creation of the Chautauqua movement (blending devotional services with concerts, fireworks, bonfires, and humorous lectures), to Oral Robert's "Blessing Pacts" and L. Ron Hubbard's Church of Scientology, Selling God provides both fascinating social history and an insightful look at religion in America.

Selling God: American Religion in the Marketplace of Culture

Religion in America is up for sale. The products range from a plethora of merchandise in questionable taste--such as Bible-based diet books (More of Jesus. Less of Me), Rapture T-shirts (one features a basketball game with half its players disappearing in the Rapture--the caption is "Fast Break"), and bumper stickers and Frisbees with inspirational messages--to the unabashed consumerism of Jim Bakker's Heritage USA, a grandiose Christian theme park with giant water slide, shopping mall, and office complex. We tend to think of these phenomena--which also include a long line of multimillionaire televangelists and the almost manic promotion of Christmas giving--as a fairly recent development. But as R. Laurence Moore points out in Selling God, religion has been deeply involved in our commercial culture since the beginning of the nineteenth century. In a sweeping, colorful history that spans over two centuries of American culture, Moore examines the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion--and how business leaders have borrowed (and invented) religion to promote commerce. It is a book peopled by a fascinating roster of American originals, including showman P.T. Barnum and circuit rider Lorenzo Dow, painter Frederick Church and dime novelist Ned Buntline, Sylvester Graham (inventor of the Graham cracker) and the "Poughkeepsie Seer" Andrew Jackson Davis, film directors D.W. Griffith and Cecil B. DeMille, Norman Vincent Peale and Bishop Fulton J. Sheen. Moore paints insightful portraits of figures such as Mason Locke Weems (Weems's marriage of aggressive marketing and a moral mission--in such bloody, violent tales as The Drunkard's Looking Glass or God's Revenge Against Adultery--was an important starting point of America's culture industry), religious orator George Whitefield (who transformed church services into mass entertainment, using his acting talents to enthrall vast throngs of people), and Dwight Moody, a former salesman for a boot-and-shoe operation who founded a religious empire centered on the Moody Bible Institute in Chicago (and who advertised his meetings in the entertainment pages of the newspaper). Moore also shows how the Mormons pioneered leisure activities (Brigham Young built the famed Salt Lake Theater, seating 1,500 people, months before work on the Tabernacle started), how Henry Ward Beecher helped the ardent Protestant became the consummate consumer (explicitly justifying the building of expensive mansions, and the collecting of art and antique furniture, as the proper tendencies of pious men), and how the First Amendment, in denying religious groups the status and financial solvency of a state church, forced them to compete in the marketplace for the attention of Americans: religious leaders could either give in to the sway of the market or watch their churches die. Ranging from the rise of gymnasiums and "muscular Christianity," to the creation of the Chautauqua movement (blending devotional services with concerts, fireworks, bonfires, and humorous lectures), to Oral Robert's "Blessing Pacts" and L. Ron Hubbard's Church of Scientology, Selling God provides both fascinating social history and an insightful look at religion in America.

Reference

Refutes the claims of the religious right that America was founded as a Christian nation, and emphasizes that separation of church and state was designed to guarantee religious freedom

The Godless Constitution: The Case Against Religious Correctness

Kramnick, Isaac

W.W. Norton & Co., Inc.

If the First Amendment to the U.S. Constitution protects religious liberty, why doesn’t it protect atheists?
God occupies our nation’s consciousness, even defining to many what it means to be American. Nonbelievers have often had second-class legal status and have had to fight for their rights as citizens.
As R. Laurence Moore and Isaac Kramnick demonstrate in their sharp and convincing work, avowed atheists were derided since the founding of the nation. Even Thomas Paine fell into disfavor and his role as a patriot forgotten. Popular Republican Robert Ingersoll could not be elected in the nineteenth century due to his atheism, and the suffragette Elizabeth Cady Stanton was shunned when she questioned biblical precepts about women’s roles.
Moore and Kramnick lay out this fascinating history and the legal cases that have questioned religious supremacy. It took until 1961 for the Supreme Court to ban religious tests for state officials, despite Article 6 of the Constitution. Still, every one of the fifty states continues to have God in its constitution. The authors discuss these cases and more current ones, such as Burwell v. Hobby Lobby Stores, Inc., which address whether personal religious beliefs supersede secular ones.
In Godless Citizens in a Godly Republic, the authors also explore the dramatic rise of an "atheist awakening" and the role of organizations intent on holding the country to the secular principles it was founded upon.

Godless Citizens in a Godly Republic: Atheists in American Public Life

W.W.Norton&Company

“Illuminating.” ―Phil Zuckerman, author of Living the Secular Life
If the First Amendment protects the separation of church and state, why have atheists had to fight for their rights? In this valuable work, R. Laurence Moore and Isaac Kramnick reveal the fascinating history of atheism in America and the legal challenges to federal and state laws that made atheists second-class citizens.

This book is an intriguing narrative of the interplay between American religion and patterns of American culture in the nineteenth and twentieth centuries. R. Laurence Moore considers the ways nationalism, the separation of church and state, democratic pluralism, and shifts in boundaries between secular and sacred practice have shaped American religion for the past two hundred years.

Touchdown Jesus: The Mixing of Sacred and Secular in American History

World

Westminster/John Knox Press

See the best price to sell, buy, or rent books by Moore, R. Laurence. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Moore, R. Laurence

See the best price to sell, buy, or rent books by Moore, R. Laurence. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Religious Outsiders and the Making of Americans

Religious Outsiders and the Making of Americans

Selling God: American Religion in the Marketplace of Culture

Selling God: American Religion in the Marketplace of Culture

The Godless Constitution: The Case Against Religious Correctness

Godless Citizens in a Godly Republic: Atheists in American Public Life

Godless Citizens in a Godly Republic: Atheists in American Public Life

Touchdown Jesus: The Mixing of Sacred and Secular in American History