Copywriting is the essential guide to writing good marketing copy. Not only does it address the different pieces of work that a copywriter will have to produce but it also concentrates on building confidence in the writers skills. This book *provides a step-by-step account of how to write persuasive marketing material *covers the do's and don'ts of copywriting *provides professional copywriters tips and insights *offers help with getting started and dealing with writers blockCopywriting looks chapter by chapter at the main pieces of marketing material readers will have to write, and explains how to produce the very best of each. Publicity staff, PR departments and marketing assistants will all find this an indispensible handbook. Its refreshing approach to a key area of marketing will provide inspiration even to the most experienced of copywriters.Moi Ali is director of The Pink Anglia Public Relations Company and is a member of the Institute of Public Relations. She is author of the DIY Guide to Marketing for Charities and of the DIY Guide to PR for Charities. Endorsed by the CIMStep-by-step guide to writing for marketingIncludes real-life examples of good and bad practice

Copywriting (Marketing Series. Practitioner)

Business & Money

Moi Ali

Marketing & Sales

Butterworth-Heinemann

The Diy Guide to Marketing : For Charities and Voluntary Organisations

ICSA Publishing Ltd

Writing for Work (Speed Reads)

Reference

Catalogs & Directories

Directory of Social Change

See the best price to sell, buy, or rent books by Moi Ali. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Moi Ali