A career guide to television and radio broadcasting offers job descriptions for each field, advice on breaking in and getting ahead, and discussions of opportunities in programming, production, and cable

Making It in Broadcasting: An Insider's Guide to Career Opportunities

Mogel, Leonard

Business & Money

Macmillan General* Reference

Discusses the job opportunities available in public relations, and examines the requirements and outlook for each type of position

Making It in Public Relations: An Insider's Guide to Career Opportunities

Job Hunting & Careers

John Wiley&Sons, Inc.

Describes the career opportunities in the book publishing industry, suggests the best places to study, offers tips on breaking into the field, and describes earning potential

Making It in Book Publishing

Arco Pub.

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.   Features include:  *fundamentals of how to prepare a dummy issue and write a business plan;  *descriptions of job opportunities in the various phases of magazine publication; and  *candid interviews with industry leaders, as well as case histories of failures and successes.

Magazine Everything You Need to Know To

Pearson Ptr

Offers advice on job hunting and career building and includes over 250 job descriptions in publishing, advertising, and entertainment.

Kaplan Careers In Communications and Entertainment

Reference

Kaplan

Making It in Public Relations

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Making It in Public Relations: An Insider's Guide To Career Opportunities

Routledge

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

This Business of Broadcasting is a comprehensive guide to jobs and job opportunities in the broadcasting industry - broadcast and cable television as well as radio - suitable for both the entry-level job seeker and the mid-career job changer. 
It offers an overview of the television and radio industries; a detailing of job functions and salaries in each field; a detailed examination of programming; interviews with industry veterans and fast-track newcomers; and authoritative advice on education, resumes, interviews, internships, training programs, and resources.

This Business of Broadcasting

Industries

Billboard Books

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business. Features include: *fundamentals of how to prepare a dummy issue and write a business plan; *descriptions of job opportunities in the various phases of magazine publication; and *candid interviews with industry leaders, as well as case histories of failures and successes.

The Magazine: Everything You Need to Know to Make It in the Magazine Business

Globe Pequot Press

This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.

Creating Your Career in Communications and Entertainment

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Books by Mogel, Leonard