"The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. Its time for a modern approach, and in this book, Isaac Mizrahi, one of the countrys leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US"--

Hispanic Market Power

Mizrahi, Isaac

Reference

Routledge

Hispanic Market Power: America’s Business Growth Engine

INSTANT NEW YORK TIMES BESTSELLER “In I.M., Isaac Mizrahi puts his life to paper with the same mix of spirit and wryness as the designs he popularized.” ―Vanity Fair Isaac Mizrahi is sui generis: designer, cabaret performer, talk-show host, a TV celebrity. Yet ever since he shot to fame in the late 1980s, the private Isaac Mizrahi has remained under wraps. Until now. In I.M., Isaac Mizrahi offers a poignant, candid, and touching look back on his life so far. Growing up gay in a sheltered Syrian Jewish Orthodox family, Isaac had unique talents that ultimately drew him into fashion and later into celebrity circles that read like a who’s who of the twentieth and twenty-first centuries: Richard Avedon, Audrey Hepburn, Anna Wintour, Mikhail Baryshnikov, Meryl Streep, and Oprah Winfrey, to name only a few. 
In his elegant memoir, Isaac delves into his lifelong battles with weight, insomnia, and depression. He tells what it was like to be an out gay man in a homophobic age and to witness the ravaging effects of the AIDS epidemic. Brimming with intimate details and inimitable wit, Isaac's narrative reveals not just the glamour of his years, but the grit beneath the glitz. Rich with memorable stories from in and out of the spotlight, I.M. illuminates deep emotional truths.

I.M.: A Memoir

Humor & Entertainment

Flatiron Books

I: A Memoir

Biographies & Memoirs

Arts & Literature

Findaway World Llc

MacMillan Audio

New York Times BestsellerIsaac Mizrahi is sui generis: designer, cabaret performer, talk-show host, a TV celebrity. Yet ever since he shot to fame in the late 1980s, the private Isaac Mizrahi has remained under wraps. Until now. Brimming with intimate details and inimitable wit, Isaac�s narrative reveals not just the glamour of his years, but the grit beneath the glitz.

Thorndike Press Large Print

The award-winning fashion designer and trend-setter offers his innovative approach to looking terrific with style, using twelve real women facing real-life wardrobe dilemmas to walk readers through the fundamental process of defining one's personal style and including hundreds of tips on fashion, accessories, color choice, makeup, skin care, and more.

How to Have Style

Gotham

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