Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

Customer Behavior: A Managerial Perspective

Business & Money

Sheth, Jagdish N.

Mittal, Banwari

Marketing & Sales

South-Western College Pub.

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

Customer Behavior: Consumer Behavior and Beyond

Newman, Bruce

Management & Leadership

ValueSpace: Winning the Battle for Market Leadership

Valuespace: Winning the Battle for Market Leadership

McGraw=Hill

A comprehensive body of Consumer Behavior Knowledge of interest to Professors and their students in marketing as a textbook; A reference book for university, business, and public libraries. Of interest to Marketing &amp; Consumer Research professional. Extremely engaging in prose style.

Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace

Industries

OPEN MENTIS

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Books by Mittal, Banwari