New Product Development

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including:  inaccurate budgeting  costs exceeding budgets  faulty market and technical research findings  flaws in design  inadequately durable materials  unforeseen consumer rejection caused by the lack of proper consumer trials  leakage of plans to competition  failure by outside suppliers  missed opportunities for cooperation with outside specialists  poorly coordinated development staff  ineffective leadership  and much more!Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!

New Product Development: Successful Innovation in the Marketplace

Business & Money

Kaynak, Erdener

Mills, Nicholas

Brooke, Michael Z.

International

Routledge

Stories for Bedbugs

Literature & Fiction

Contemporary

lulu.com

Suzanne

Experience the Life of the City The rhythm of tango, the scent of Jacaranda, the sizzle of grilled steak... Once you fall in love with Buenos Aires, you'll find it hard to leave. Explore the City: Navigate by neighborhood or by activity with color-coded maps, making it easy to find what you want to do and where you need to be. See the Sights: Follow guided walks through the liveliest neighborhoods. Pop in and have a drink at the bar notables. Visit archaeological sites like El Zanjn de Granados, or marvel at the dramatic architecture of Teatro Colón and the serene beauty of the Reserva Ecológica Costanera Sur. Get a Taste of the City: Savor Argentina's best at local churrasquerías or parillas (or better yet, snag an invite to a backyard asado!), or sample the booming fine dining scene of Buenos Aires. Bars and Nightlife: Find where to watch (or dance!) the sultriest tango, and visit the clubs with the best music and the bars with the best views. Trusted Advice: Local expert, fútbol fan, and tango aficionado Nicholas Mills guides you through the exuberant city he calls home. Itineraries and Day Trips: All accessible by bus, train, or public transit, head out to Tigre and the Paran Delta or Iguaz Falls, or follow itineraries like Best of Buenos Aires, A Day of Culture, and Buenos Aires with Kids. Maps and Tools: Moon provides background information on the landscape, history, and culture of Buenos Aires, as well as vibrant, helpful photos and an easy-to-read foldout map to use on the go, packaged in a book light enough to toss in your bag. With Moon Buenos Aires practical tips, myriad activities, and an insiders view on the best things to do and see, you can plan your trip your way. Includes coverage of the following neighborhoods: Centro, Puerto Madero, San Telmo, La Boca, Retiro, Recoleta, Palermo, Almagro, and Balvanera Covers day trips to: Tigre and the Paraná Delta, San Antonio de Areco, Iguazú Falls, and Colonia, Uruguay Looking to explore more world-class cities? Try Moon Mexico City. Expanding your trip to South America? Check out Moon Patagonia or Moon Peru.

Moon Buenos Aires (Moon Handbooks)

Travel

South America

Avalon Travel Publishing

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