Introductory French Reader

MILLIGAN

Macmillan Publishing Co.

"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and makes you smile!" Peter Fisk, The Genius Works "Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile." John Simmons, Director, The Writer "an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that" Mike Lee, OBE, CEO Vero Communications Humorous, practical and everything you need to know about branding. This is a different kind of business book. You will find no jargon or dense, theory-laden text. Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn’t and exactly what you have to do to build your brand. Be inspired by real-life stories from the people who did and didn’t mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&amp;S, Red Bull, Apple, Innocent, PwC and FCUK. There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.

Don't Mess with the Logo (Financial Times Series)

Business & Money

Marketing & Sales

Financial Times

The Variants in the Gospel Reports

Weir, T. H.

History

BiblioLife

Gain a solid foundation to learn Tableau, and develop the skills and abilities required for an advanced mastery of the tool. Whether you're new to Tableau or have been using it years, you will benefit from this book. <h4>Key Features</h4> <ul> <li>Explore the latest Tableau 2020 features and redefine business analytics for your firm</li> <li>Understand visualizing data and creating interactive dashboards to gain meaningful insights</li> <li>Learn implementing effective data storytelling to redefine how your business leverages data and makes decisions</li> </ul> <h4>Book Description</h4> Learning Tableau strengthens your command on Tableau fundamentals and builds on advanced topics. The book starts by taking you through foundational principles of Tableau. We then demonstrate various types of connections and how to work with metadata. We teach you to use a wide variety of visualizations to analyze and communicate the data, and introduce you to calculations and parameters. We then take an in-depth look at level of detail (LOD) expressions and use them to solve complex data challenges. Up next, we show table calculations, how to extend and alter default visualizations, build an interactive dashboard, and master the art of telling stories with data. This Tableau book will introduce you to visual statistical analytics capabilities, create different types of visualizations and dynamic dashboards for rich user experiences. We then move on to maps and geospatial visualization, and the new Data Model capabilities introduced in Tableau 2020.2. You will further use Tableau Prep's ability to clean and structure data and share the stories contained in your data. By the end of this book, you will be proficient in implementing the powerful features of Tableau 2020 for decision-making. <h4>What you will learn</h4> <ul> <li>Develop stunning visualizations to explain complex data with clarity</li> <li>Explore exciting new Data Model capabilities</li> <li>Connect to various data sources to bring all your data together</li> <li>Leverage Tableau Prep Builder's amazing capabilities for data cleaning and structuring</li> <li>Create and use calculations to solve problems and enrich the analytics</li> <li>Master advanced topics such as sets, LOD calculations, and much more</li> <li>Enable smart decisions with data clustering, distribution, and forecasting</li> <li>Share your data stories to build a culture of trust and action</li> </ul> <h4>Who this book is for</h4> This Tableau book is for anyone who wants to understand data. If you're new to Tableau, don't worry. This book will simplify Tableau for beginners to build on the foundations to help you understand how Tableau really works and then builds on that knowledge with practical examples before moving on to advanced techniques. Having a bit of background with data will help, but you don't need to know scripting, SQL or database structures.

Learning Tableau 2020: Create effective data visualizations, build interactive visual analytics, and transform your organization, 4th Edition

Computers & Technology

Joshua N.

Software

Packt Publishing

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