The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.

A Branded World: Adventures in Public Relations and the Creation of Superbrands

Business & Money

Michael Levine

Marketing & Sales

John Wiley&Sons

Deep Cover, a New York Times non-fiction bestseller, is a first-hand account of how the CIA, State and Justice Departments teamed up to destroy a DEA undercover sting operation that threatened to expose US government ties to drug-financed governments in Mexico, Panama and Bolivia. Written by the man 60 Minutes called "America's top undercover cop"Michael Levine

Deep Cover: The Inside Story of How DEA Infighting, Incompetence and Subterfuge Lost Us the Biggest Battle of the Drug War

Politics & Social Sciences

Social Sciences

iUniverse

Lessons at the Halfway Point: Wisdom for Midlife

[Audio CASSETTE Library Edition in vinyl case.][Read by the author, Michael Levine]  At age 40, people are basically at the halfway point in their lives. Lessons at the Halfway Point is a deeply thought-provoking look at one man's courageous journey to understanding life from the perspective of having just turned forty. It is both a wry reflection on the past as well as an optimistic look to a challenging future. Nothing escapes Michael Levine's critical eye, insightful mind, and often humorous spin on our world and ourselves.

Blackstone Audio,Inc.

new item, minor shelfware, fine inside

Molecular Biology of the Gene, Comp. - Text Only

Science & Math

James D. Watson

Tania A. Baker

Stephen P. Bell

Alexander Gann

Richard Losick

Biological Sciences

Benjamin/Cummings

In this modern, stress-filled time, people face many awkward situations: the dating scene with all its pitfalls; friends going through grief and loss; job difficulties and other personal problems; the woes of love, friendship, and profession.To avoid gaffes and goofs and other embarrassments, we need to bring our social I.Q. into the twenty-first century. This book defines manners and etiquette for how we live today and shows readers how to keep their mouths foot-free.Among the topics covered:-How to mix business and social relationships -Thank-you notes and why they are indispensable -E-mail versus snail mail (guess which one is better) -How to behave on a first date -Racism, politics, and sex -RSVP or else! -The Ten Commandments of social I.Q. -The basics of friendshipThe book also includes a social I.Q. test-the author dares readers to improve their score before the "final exam," given at the end of the book. Raise Your Social I.Q. shows readers how to live better, happier, and nicer, and how to help rid the planet of bad manners and incivility.

Raise Your Social I.Q. (How to Do The Right Thing in any Situation)

Carol Publishing Group

The Family Eating Disorder (FED) Manual is written by a team of professionals, with input from family members, offering a wide range of eating disorder information in a user friendly and interactive. It balances biological with psychological and social issues and discusses the newest neurobiological research in a conversational and practical manner so that families can better understand what is happening in the mind and lives of their loved ones. One chapter provides help with communication while another is a "Tool Box". Each chapter has questions at the end for notes and summary points. This book is a comprehensive guide on how to help manage emotions, eating and schedules during the recovery process of an eating disorder."The FED Manual "nicely balances both biological issues and psychosocial issues....it is clearly written, holds one's attention and avoids redundancy. It includes loads of state-of-the-art information in an accessible, easy to understand style." James E. Mitchell, MD, Christopherson Professor and Chair, Department of Clinical Neuroscience, University of North Dakota School of Medicine and Health Sciences; President and Scientific Director, Neuropsychiatric Research Institute"This is the best Workbook for families and patients that I have seen. Dr Hill and her distinguished collaborators have successfully integrated complex psychological and neurobiological constructs into language that families and patients can understand. In addition to providing a sophisticated understanding of Eating Disorders, the authors also offer practical suggestions for how to manage and recover from the illnesses. I found the "Tool Box" section of the manual to be particularly innovative and helpful. This is a significant contribution to the field of Eating Disorders." -Craig Johnson, PhD, FAED, CEDS, Chief Clinical Officer, Eating Recovery Center, Denver, Colorado

Family Eating Disorders (FED) Manual, Guiding Families Through the Maze of Eating Disorders

Sara Johnson

Laura Hill

David Dagg

Linda Smolak

Sonja A. Stotz

Nancy Little

The Center for Balanced Living

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke (Library Edition)

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public-relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public-relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

[MP3CD Audiobook format in vinyl case.] [Read by the author, Michael Levine] At age 40, people are basically at the halfway point in their lives. Lessons at the Halfway Point is a deeply thought-provoking look at one man's courageous journey to understanding life from the perspective of having just turned forty. It is both a wry reflection on the past as well as an optimistic look to a challenging future. Nothing escapes Michael Levine's critical eye, insightful mind, and often humorous spin on our world and ourselves.

Humor & Entertainment

Humor

Blackstone Audiobooks

Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People).Once every few years a book comes along with an insight so penetrating, so powerful--and so simply, demonstrably true--that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken--and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want--leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand.With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful--the little things that mean a lot.

Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards

Economics

Hachette Book Group and Blackstone Publishing

See the best price to sell, buy, or rent books by Michael Levine. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Michael Levine

See the best price to sell, buy, or rent books by Michael Levine. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Branded World: Adventures in Public Relations and the Creation of Superbrands

Deep Cover: The Inside Story of How DEA Infighting, Incompetence and Subterfuge Lost Us the Biggest Battle of the Drug War

Lessons at the Halfway Point: Wisdom for Midlife

Molecular Biology of the Gene, Comp. - Text Only

Raise Your Social I.Q. (How to Do The Right Thing in any Situation)

Family Eating Disorders (FED) Manual, Guiding Families Through the Maze of Eating Disorders

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke (Library Edition)

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke (Library Edition)

Lessons at the Halfway Point: Wisdom for Midlife

Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards