Business Marketing Management: A Strategic View of the Industrial and Organizational Markets

Business & Money

Michael D. Hutt

Thomas W. Speh

Management & Leadership

Harcourt School

<p>Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies</p>

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Thomson Learning

MindTap for Hutt/Speh/Hoffman Business Marketing Management B2B, 1 term Instant Access

Douglas Hoffman

Cengage Learning US

<p>New book, limited stock,for prompt shipping choose expedite shipping, standard shipping 18-20 days, shippment from india</p>

Business Marketing Management: B2B, International Edition

South-Western

MindTap Marketing for Hutt/Speh's Business Marketing Management B2B

Business Marketing Management B2B

Cengage Learning Asia Pte Limited

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Books by Michael D. Hutt