Social Media Marketing Management

This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms' operational activities to create a competitive advantage. In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them a relatively low-cost opportunity to potentially leapfrog the competition in developed markets. By using social technology to reach users in different market segments in ways that were impossible before, social sites such as Facebook and X (formerly Twitter) create tremendous new growth opportunities for businesses. As businesses embrace social media solutions however, some challenges emerge in the adoption, utilisation, integration, and implementation of social media systems and tools in EMDEs-- hence the need to provide pathways to better integrate social media into the marketing activities of emerging market institutions. This book provides practical guidance on the use of social media in marketing management. It provides contemporary perspectives on social media marketing, and while it is aimed primarily at practitioners, it could also serve as teaching text for undergraduate and postgraduate teaching programmes.

Business & Money

Hinson, Robert E.

Mhlanga, David

Osei-Frimpong, Kofi

Doe, Joshua

Industries

Productivity Press

The growth of digital technologies and Artificial Intelligence (AI) has the potential to increase global wealth and tackle some of the world's most serious problems, including economic marginalization. In contrast, these innovations may contribute to widening economic gaps and potentially threaten the stability of democratic governments. Changes in economic growth and distribution are occurring in both developed and developing countries due to the impact that new technologies are having on businesses and the workplace. This book provides answers to the question of whether the technologies of the Fourth Industrial Revolution, such as AI, will lead to greater economic uncertainty, environmental collapse, and social unrest or whether they will help achieve shared prosperity and sustainable development, and successively the Sustainable Development Goals (SDGs). This book focuses on Human-centred AI and the responsible deployment of diverse technologies for achieving sustainable development. It examines why the human-centred approach is so crucial to long-term success. It underlines the definition of human-centred AI and its importance in creating sustainability and resilience. This book begins with a comprehensive history of the Fourth Industrial Revolution, details how to produce AI that is centred on humans in order to accomplish sustainable development in the era of the Fourth Industrial Revolution, and then goes on to discuss the need for proper management and governance of emerging technologies. The book ends by presenting a framework that will assist stakeholders in employing AI in a human-centred manner to achieve the SDGs set for 2030. This book will appeal to scholars, academics, and researchers interested in information linked to the SDGs, AI, and Industry 4.0.

Responsible Industry 4.0 (Routledge Studies in the Economics of Innovation)

Reference

Routledge

This book explores the significant impact of FinTech on the financial industry and how it could be used to promote legitimate development in the global economy. It takes readers on an engaging tour of the field of FinTech, immersing them in a thorough investigation of the technological advancements, creative business models, and regulatory issues that define the FinTech landscape. The book begins by documenting the rise of FinTech, providing historical context, and highlighting key milestones. It delves into the numerous technologies that have fueled the FinTech revolution and offers valuable insights into the ongoing evolution of the financial industry and its implications for individuals, businesses, and society. It explores topics such as microfinance, digital lending, social impact investing, and sustainable finance, signalling the ability of FinTech to foster financial inclusion, reduce poverty, and drive sustainable economic growth in developing economies. The book takes into account ethical as well as regulatory considerations, and the importance of striking a balance between innovation and consumer protection. The book offers a comparative regional perspective and provides case studies of successful FinTech organisations from across the world. It concludes by providing an in-depth exploration of future trends and predictions, with a specific focus on emerging technologies such as ChatGPT and their potential impact. This will be a useful reference for researchers, scholars and students, concerned with the changing dynamics of the industry in an increasingly digital and interconnected world.

FinTech, Financial Inclusion, and Sustainable Development: Disruption, Innovation, and Growth (Routledge Studies in the Economics of Innovation)

Digital Financial Inclusion: Revisiting Poverty Theories in the Context of the Fourth Industrial Revolution (Palgrave Studies in Impact Finance)

Economics

PALGRAVE~MACMILLAN

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