Google's PageRank and Beyond: The Science of Search Engine Rankings

Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more.
 The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research.
 The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text.
 Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided.
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 <li> Many illustrative examples and entertaining asides </li>
 <li> MATLAB code </li>
 <li> Accessible and informal style </li>
 <li> Complete and self-contained section for mathematics review</li>
 
</ul>

Computers & Technology

Langville, Amy N.

Meyer, Carl D.

Web Development & Design

Princeton University Press

A website's ranking on Google can spell the difference between success and failure for a new business. NCAA football ratings determine which schools get to play for the big money in postseason bowl games. Product ratings influence everything from the clothes we wear to the movies we select on Netflix. Ratings and rankings are everywhere, but how exactly do they work? Who's #1? offers an engaging and accessible account of how scientific rating and ranking methods are created and applied to a variety of uses.
 Amy Langville and Carl Meyer provide the first comprehensive overview of the mathematical algorithms and methods used to rate and rank sports teams, political candidates, products, Web pages, and more. In a series of interesting asides, Langville and Meyer provide fascinating insights into the ingenious contributions of many of the field's pioneers. They survey and compare the different methods employed today, showing why their strengths and weaknesses depend on the underlying goal, and explaining why and when a given method should be considered. Langville and Meyer also describe what can and can't be expected from the most widely used systems.
 The science of rating and ranking touches virtually every facet of our lives, and now you don't need to be an expert to understand how it really works. Who's #1? is the definitive introduction to the subject. It features easy-to-understand examples and interesting trivia and historical facts, and much of the required mathematics is included.

Who's #1?: The Science of Rating and Ranking

Computer Science

This book avoids the traditional definition-theorem-proof format; instead a fresh approach introduces a variety of problems and examples all in a clear and informal style. The in-depth focus on applications separates this book from others, and helps students to see how linear algebra can be applied to real-life situations. Some of the more contemporary topics of applied linear algebra are included here which are not normally found in undergraduate textbooks. Theoretical developments are always accompanied with detailed examples, and each section ends with a number of exercises from which students can gain further insight. Moreover, the inclusion of historical information provides personal insights into the mathematicians who developed this subject. The textbook contains numerous examples and exercises, historical notes, and comments on numerical performance and the possible pitfalls of algorithms. Solutions to all of the exercises are provided, as well as a CD-ROM containing a searchable copy of the textbook.

Matrix Analysis and Applied Linear Algebra International Student Edition

Science & Math

Mathematics

Cambridge University Press

Generalized (or pseudo-) inverse concepts routinely appear throughout applied mathematics and engineering, in both research literature and textbooks. Although the basic properties are readily available, some of the more subtle aspects and difficult details of the subject are not well documented or understood. This book is an excellent reference for researchers and students who need or want more than just the most basic elements. First published in 1979, the book remains up-to-date and readable, and it includes chapters on Markov chains and the Drazin inverse methods that have become significant to many problems in applied mathematics. Generalized Inverses of Linear Transformations provides comprehensive coverage of the mathematical theory of generalized inverses coupled with a wide range of important and practical applications that includes topics in electrical and computer engineering, control and optimization, computing and numerical analysis, statistical estimation, and stochastic processes.

Generalized Inverses of Linear Transformations (Classics in Applied Mathematics)

Business & Money

Campbell, Stephen L.

Management & Leadership

Society for Industrial and Applied Mathematics

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Books by Meyer, Carl D.