<p>Your dream was to open your own business. No more bosses for you! The pride of ownership and the freedom to do as you please. Sounds nice! The reality might not be as pretty. You probably just traded one job for another. The anxieties are different, but they are there just the same. Often the anxieties of business ownership are far greater than any that a boss could ever place on you. Many factors contribute to Entrepreneurial Insanity. And, many of them can be managed in ways not always apparent to the business owner. Ironically, managing the most challenging parts of business ownership is achieved by steadily and purposefully removing the owner from the business altogether. After all, the objective of owning a business is so the owner does not work in it. All too often business owners think their dreams have been met by getting the business open when the real success occurs only when the business is in a position to be sold - whether it is or not. Until then the business has essentially no value. Owners cannot sell themselves. If the owner is important to the business, it cannot be sold. Entrepreneurial Insanity, explores all of the mental re-sets necessary to shift small business thinking to entrepreneurial thinking. Only then can the business owner fully distinguish the difference between running the business and owning an asset. Only an asset has value. This book leads the reader to the all-too-obvious conclusion that to achieve the true goal of business ownership - personal freedom - it is time to do different things.</p>

Entrepreneurial Insanity: When Doing The Same Things Do Not Produce Different Results, It's Time To Do Different Things!

Business & Money

McManus, Roger T

Business Development & Entrepreneurship

Planner Press

<p>Roger McManus, a battle-scarred, veteran entrepreneur, collaborates with Kevin Dubois one of the dry cleaning industry’s brightest stars, to develop an entirely different perspective on the subject of dry cleaning business ownership. “Entrepreneurial Insanity in the Dry Cleaning Business hits home for those who ‘walk the walk’”, comments co-author McManus. The book challenges the owners of dry cleaning businesses to look at whether they are limiting their scope to that of a “small business” or they have expanded their view to be that of an entrepreneur. It defines the question and describes how a dry cleaner can tell the difference between small business ownership and entrepreneurism. And, surprisingly, the analysis is less about money than it is about attitude. This is all about operating systems that allow a business to run. If the systems are in place, the owner is almost irrelevant. “When the right systems are in place, the owner”, Dubois quips, “can essentially manage the business from an iPhone.” The book challenges the owners of dry cleaning businesses to keep their personal involvement in perspective, and to get real about the business! The ideas in this book will forever change how the motivated dry cleaner will view his or her profession – and life. The concept behind Entrepreneurial Insanity rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths. This book lays out the case for, and the strategy by which, professional dry cleaners can grow their business and regain their freedom. This book is the product of “entrepreneurial insanity”. Growth is the only cure.</p>

Entrepreneurial Insanity in the Dry Cleaning Business: When Doing the Same Things Do Not Produce Different Results...

Dubios, Kevin

Marketing & Sales

enSanity Press

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