One semester, Jr/Sr/Grad course in systems analysis and design, or capstone course in MIS departments where students work on a project or extensive case. McLeod and Jordan's text is ideal for courses where student teams develop and implement software systems in real organizations, or where students develop software to solve problems in written cases. The text is organized into nine chapters and eight supporting technical modules: the chapters provide a unique, thorough coverage of the entire system development life cycle (SDLC), and a strong foundation in systems concepts and systems methodologies, while the technical modules provide the tools students need to implement and apply the concepts. The goal of the text is to provide a strong foundation of the concepts, with emphasis on the later phases of actual implementation and design, providing the methodologies and tools necessary to complete a systems project in a real organization, including installation of operational software. It has been successfully class-tested by over 400 students.

Systems Development: A Project Management Approach

Business & Money

McLeod, Raymond

McLeod Jr., Raymond

Jordan, Eleanor

Management & Leadership

wiley

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration. As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Zikmund, William G.

Gilbert, Faye W.

Software Testing presents one of the first comprehensive guides to testing activities, ranging from test planning through test completion for every phase of software under development, and software under revision. Real life case studies are provided to enhance understanding as well as a companion website with tools and examples.

Software Testing: Testing Across the Entire Software Development Life Cycle

Computers & Technology

Everett, Gerald D.

Programming

Wiley-IEEE Computer Society Pr

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Books by McLeod Jr., Raymond