This introduction to experimental psychology defines the field from the standpoint of methods of research, rather than specific content areas. Topics covered include: ethics in human and animal research; the use of computers in psychology; and correlational research and experimental designs.

Experimental Psychology

MCGUIGAN

Longman Higher Education Division (a Pearson Education company)

Contemporary Financial Management, 10E

Cengage Learning'

Modernity and Postmodern Culture (Issues in Cultural and Media Studies)

This work represents an introduction to claims concerning the postmodernization of culture and society. Contemporary culture may be "postmodern" in the sense of fluidity of meaning, changing power relations and commodification in art, entertainment and everyday life, but modernity persists in the dynamics of capitalist civilization. The book also considers the theories of Baudrillard, Beck, Castells, Giddens, and Lyotard, along with specific issues concerning architecture, theme parks, screen culture, and science and technology.

Literature & Fiction

History & Criticism

Open University Pres

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Cultural Populism Cl

Politics & Social Sciences

Social Sciences

Other

<p>This successful text provides a comprehensive and contemporary introduction to financial management, focusing on shareholder wealth maximization and cash flow management, the international aspects of financial management, the ethical behavior of managers, and the increased impact of the Internet in business practice. Content has been added or enhanced to reflect the effects of the 2008-2009 recessions on corporations.</p>

Contemporary Financial Management

Business & Money

MOYER

Kretlow

Finance

south-western college

Contempry Fin Mangmt Ed7 IRM

South-Western

**INTERNATIONAL EDITION of Managerial Economics: Applications, Strategy and Tactics by James R. McGuigan (12th ed.)** Title & cover are different, text is the same but the pages are in BLACK & WHITE. They are not glossy and colorful, but they do have all the same information, diagrams, and pictures. The book is paperback. Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of "green" businesses and business developments taking advantage of environmentally-friendly practices and product needs.

ECONOMICS FOR MANAGERS

CENGAGE INDIA

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