Financial Management in the Sport Industry

Now in a fully revised and updated third edition, this essential textbook introduces the fundamentals of sport finance and sound financial management in the sport industry. It is still the only textbook to explain every aspect of finance from the perspective of the sport management practitioner, explaining key concepts and showing how to apply them in practice in the context of sport. 
The text begins by covering finance basics and the tools and techniques of financial quantification, using industry examples to apply the principles of financial management to sport. It then goes further, to show how financial management works specifically in the sport industry. Discussions include interpreting financial statements, debt and equity financing, capital budgeting, facility financing, economic impact, risk and return, time value of money, and more. The final part of the book examines financial management in four sectors of the industry: public sector sport, collegiate athletics, professional sport, and international sport. It provides an in-depth analysis of the mechanics of financial management within each of these sport sectors. Useful features, such as sidebars, concept checks, practice problems, case analysis and case questions will help students engage more deeply with financial techniques and encourage problem-solving skills. This new edition includes a completely new chapter on international sport, reflecting the globalized nature of the modern sport industry, as well expanded coverage of current issues such as digital media finance, recent legal cases affecting collegiate sport, and the central importance of collective bargaining. 
Financial Management in the Sport Industry is an essential textbook for any undergraduate or postgraduate course in sport finance, and an invaluable supplement to any course in sport business or sport management. It is also an important reference for all sport management practitioners looking to improve their understanding of finance. 
The book is accompanied by updated and expanded ancillary materials, including an instructor’s manual, PowerPoint slides, and an image bank.

Business & Money

McEvoy, Chad D.

Nagel, Mark S.

Brown, Matthew T.

Rascher, Daniel A.

Finance

Routledge

With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.
Available in print and eBook versions, Selling in the Sport Industry: 
<ul>
<li>Is unique! It is the only title dedicated to the sales aspect of the sports industry.</li>
<li>Is proven! The features empirical results based on people who actually do the job on a daily basis.</li>
<li>Is practical! The publication teaches students the mechanics of the sales process.</li>
</ul>

Selling in the Sport Industry

Pierce, David A.

Popp, Nels K.

Sports & Outdoors

Kendall/Hunt Pub. Co.

As the sport management industry continues to grow and evolve, so do the methods for gathering and applying research findings to drive successful sport organizations. Research Methods and Design in Sport Management, Second Edition With Web Resource, imparts modern explanations of research design, implementation, analysis, and assessment that are specific to the discipline of sport management. An invaluable resource for both students and practitioners, the text first helps readers understand the research process and then delves into specific research methods. Special attention is devoted to the process of reading and understanding research in the field, preparing readers to apply the concepts long after reading the text and learning the foundational skills: 
<ul>
<li>How to conduct a thorough literature review</li>
<li>Theoretical and conceptual frameworks to guide the research process</li>
<li>How to develop appropriate research questions and hypotheses</li>
<li>Techniques for conducting qualitative, quantitative, and mixed-methods research</li>
<li>Methods for analyzing data and reporting results</li>
</ul> The second edition introduces a new section on emerging methods and trends in the field, including social network analysis (SNA) and sport analytics. Readers will be exposed to methods of SNA data collection and interpretation, as well as how to collect and analyze data and communicate the results of sport analytics research. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements. To ensure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature presents excerpts from the Journal of Sport Management to serve as case study examples with noteworthy descriptions of the employed research methods. Each journal article is then featured in its entirety in the new companion web resource, along with discussion questions that may serve as additional learning activities to guide students through challenging concepts. Research Methods and Design in Sport Management, Second Edition, presents the tools to engage in the broad spectrum of research opportunities in sport management. With the help of this book, readers will ensure that they properly collect, analyze, and share research to inform strategic business decisions.

Research Methods and Design in Sport Management

Andrew, Damon P.S.

Pedersen, Paul M.

Human Kinetics

Sport Marketing

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage--balanced between theoretical and practical--to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: <ul> <li>A focus on current and emerging technologies and how they have revolutionized the sport industry--ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality</li> <li>Greater emphasis on data and analytics to make more informed business decisions</li> <li>In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution</li> <li>New content on target marketing, including understanding millennial sports fans and engaging with Generation Z</li> <li>Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age</li> <li>Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies</li> </ul> Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.

Dees, Windy

Walsh, Patrick

McKelvey, Stephen

Mullin, Bernard J.

Hardy, Stephen

Sutton, William A.

Industries

This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage--balanced between theoretical and practical--to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: <ul> <li>A focus on current and emerging technologies and how they have revolutionized the sport industry--ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality</li> <li>Greater emphasis on data and analytics to make more informed business decisions</li> <li>In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution</li> <li>New content on target marketing, including understanding millennial sports fans and engaging with Generation Z</li> <li>Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age</li> <li>Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies</li> </ul> Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.

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