A new line of books reveals how technology is changing how we do business... How strategic business-wide use of Web technology can boost efficiency, sales, and profits Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web technology must be considered and managed within the context of a company's entire business operations. With the help of success stories from industry leaders, they demonstrate the impact the Web can have on everything from product development to supplier relations, marketing and sales to personal management styles. * The first book to show how strategic use of Web technology can positively impact all aspects of organizational growth * Includes real-life examples from Johnson &amp; Johnson, GE Price Waterhouse, United Technologies, UT Carriers, and other industry leaders * Provides a framework for integrating EDI, Intranets, logistics software, and other Web-related technologies into product design and overall business operations TIM McEACHERN (Albany, New York) is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE (London, England) is a professor of information services management at Brunel University in London and has been a visiting professor at the Rensselaer Polytech's Lally School of Management and Technology.

Re-Wiring Business: Uniting Management and the Web (Series)

Business & Money

McEachern, Tim

O'Keefe, Bob

Management & Leadership

wiley

No matter how many paradigms, buzzwords, and empty slogans the average business book reader may have picked up now that his cheese has been moved, the only way he can truly survive is to keep his sense of humor . . . not to mention finding a new piece of cheese. And no one knows this better than Tim McEachern and Chris O'Brien. Now, in this hilarious parody of every business tome that hasn't already been ""blown to bits"", these two founders and former co-hosts of the wonderfully wacky (and incredibly popular) ""Geek Nation"" radio show are going to tell readers everything they don't really need to know about thriving in the post-old economic environment. And have some fun while they're doing it. Filled with humorous footnotes, ""Scenes from the Future,"" and fake but hilarious interviews, The New New Economy tells readers how to institute a placebo payroll, exactly what a sigma is, and why everyone should have six of them. So get ready to hop on board the clue train. This is the "pick-up, read-through, drop-in-the-bathtub, give-to-a-friend, then-demand-it-back and threaten-to-sue' book of the new new millennium." "

The New New Economy: Yet Another Clueless Manifesto for the Post-digital Age

O'Brien, Chris

Health, Fitness & Dieting

Amacom Books

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Books by McEachern, Tim