A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). 
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

Cradle to Cradle: Remaking the Way We Make Things

McDonough, William

Braungart, Michael

Sports & Outdoors

NORTH POINT PRESS

From the authors of Cradle to Cradle, we learn what's next: The Upcycle The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. 
 For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices―and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us.
 The Upcycle is as ambitious as such classics as Rachel Carson's Silent Spring―but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.

The Upcycle: Beyond Sustainability--Designing for Abundance

Science & Math

Earth Sciences

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Biological Sciences

Tantor Audio

The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, the most consequential ecological manifesto of our time. Now, drawing on the lessons gained from ten years of putting the cradle-to-cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just reuse resources with greater effectiveness, we actually improve them as we use them. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. And they are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices-and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reinvented not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of the next industrial revolution as it unfolds in front of us. The Upcycle is every bit as ambitious as such classics as Rachel Carson's Silent Spring-but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: We should not just protect the planet from ourselves but should redesign our activity to improve the planet. And that goal is well within our reach.

Arts & Photography

Cradle to Cradle: Remaking the Way We Make Things, Library Edition

Tantor Media, Inc.

Cradle to cradle: Créer et recycler à l'infini

Reference

Writing, Research & Publishing Guides

ALTERNATIVES

Cradle to Cradle: Einfach intelligent produzieren

History

Piper Verlag GmbH

Abfall war gestern, ab sofort gibt es nur noch Nährstoffe. Alle Produkte verbleiben in einem steten Kreislauf, eingesetzt werden nur noch gesunde, unbedenkliche Materialien. Was wie eine Vision aus einer fernen Zukunft klingt, ist vielerorts bereits Realität, und das Konzept hat einen Namen: Cradle to Cradle. 
In ihrem aktuellen Buch gehen seine Begründer nun einen Schritt weiter: Im Fokus steht nicht mehr nur das kluge Design einzelner Produkte, beim »Upcycling« geht es um die Vervollkommnung unseres Lebensstils - um gesundes Wohnen, freudvolles Arbeiten und die Errichtung zukunftsfähiger Städte. Ein zutiefst positiver Zukunftsentwurf, eine überzeugende Einladung, Teil der »Aufwärtsspirale des Lebens « zu werden.

Intelligente Verschwendung: The Upcycle: Auf dem Weg in eine neue Überflussgesellschaft

Oekom Verlag GmbH

Cradle to cradle. Redise|ando la forma en que hacemos las cosas de la cu na a la cuna

McGraw-Hill Interamericana de España S.L.

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