This is a text with cases appropriate for a course called database marketing or direct marketing. The author's own case analysis software titled The Direct Marketing Strategy System will also be packaged with every copy of the text. This text makes great use of the information published in business-to-business periodicals and draws on current texts in direct marketing, marketing strategy and marketing management. It also relies on the author's extensive business knowledge, teaching experience and publication experience in direct marketing.

Direct Marketing: An Integrated Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Business & Money

McDonald, William J.

McDonald, William J., Ph.D.

Marketing & Sales

Richard D.Irwin

An Introduction to Trenchless Technology

<p>In the past decade, the field of trenchless technology has expanded rapidly in products, equipment, and utilization. This expansion would not have occurred without a strong increase ineconomic incentives to the user. Because theoperating environment has changed, trenchless technology is often the preferred alternative to traditional methods of digging holes and installing conduits. The infrastructure in which we live has become more congested and has to beshared by several users. In addition, the cost of restoring a road or landscaped area after construction may be higher than the cost of installing the conduit. These factors add to the need for trenchless technology-the ability to dig holes without disturbing the surface. In some ways, trenchless technology is a futuristic concept. Ruth Krauss in a children'sbookofdefinitions wrote,"AHole...Is to Dig." But thisstatement is not necessarily true. Today, a hole could be to bore. Trenchless technology is not new. But it certainly has become the buzzword of the construction industry and it appears that it will have a growing impact in the way contractors, utilities, and others install new facilities. Methods to bore horizontal holes were practiced as early as the 18005, but this technology has greatly changed. Today's tools include sophisticated drilling methods, state-of the-art power systems, and electronic guidance techniques. These tools can bore faster, safer, and more accurately, and in many instances more economically, than open-cllt methods. Technology has played an important role in these advances, but economics has become the driving force in making these systems popular.</p>

Science & Math

Kramer, Steven R.

Thomson, James C.

Earth Sciences

Springer

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